Cool Marketing Thoughts

Excuse me for the title, but it is Greenpeace’s latest campaign that actually triggered it. Yes indeed. Not that we should try to switch to human gas to light up the house, but umm in one bizarre way or the other some guys at some agency came up with this plan to link ‘light shining out of one’s behind’ to ‘using energy efficient light bulbs’. Selling this to the customer on its own is a fairly nice accomplishment. It’s daring, down to earth and ok, I agree, the message is clear. I’m just not so sure about the wrapping. Up to you to decide…

Video: Greenpeace