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Sunshine Out Of Your A**

09 Dec 2007

Excuse me for the title, but it is Greenpeace’s latest campaign that actually triggered it. Yes indeed. Not that we should try to switch to human gas to light up the house, but umm in one bizarre way or the other some guys at some agency came up with this plan to link ‘light shining out of one’s behind’ to ‘using energy efficient light bulbs’. Selling this to the customer on its own is a fairly nice accomplishment. It’s daring, down to earth and ok, I agree, the message is clear. I’m just not so sure about the wrapping. Up to you to decide…

Video: Greenpeace

 
1 Comment

Posted by Miel Van Opstal in Advertising, Campaigns, Marketing, Video

 

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  1. Tony

    December 16, 2007 at 9:27 am

    That’s an awesome ad! Hilarious, especially the ending.

    Tony Capuzzi
    GlobalSpot.Com
    http://www.globalspot.com