I found these ads on the TWBA blog, and they’re for a weekly TV magazine called ‘Ecrans’ (which is French for ’screens’). I like the style TBWA\Paris has used here. The large eyes make the characters look really cute, and they also accentuate the message. Copy: “There’s so much to see, but only one weekly to read.” Cute.
Agency: TBWA\Paris
Client: Libération\Ecrans
via TBlogWA
Crispin Porter+Bogusky have come up with a nice theme for the Mini. The CCC, or Counter Counterfeit Commission is a (fake) organisation to protect every man, woman and child’s right to motor genuinely. They do so in a very humurous way. To see this, check out the confiscated counterfeits page of the site. Hilarious. Hah! On the ‘how to detect a fake‘ page, the proper product properties of the Mini are hidden behind the fake ones. If you hoover over them with your mouse, you’ll see how the real Mini parts look like, and how you can detect them. Also very funny is the page where you can slap sense into helpless victims that were duped by counterfeiters. If you move your cursor outside the slapping area whilst giving a good beating, the entire frame is shocking. :)
One thing I don’t understand is that on the page of the ‘victim support’, they send you to three totally unrelated sites with advertisments and pop-ups all over them. I can’t really see why that’s necessary. One of the sites (the third in the row) actually froze my browser. That’s a bummer, but the rest of the site is really nice.
Counterfeit Mini Website | Thanks, Carl
My dad came to me a few days ago with a piece of newspaper. He said he kept it for me because there was an ad in it I could probably use for the blog. He was right, and I think it’s very cool of him to actually start looking for things I can use. Thanks, dad. The ad he had seen was for MobileSchool.org, and I digitalized it so I could blog it here. MobileSchool is a non-profit organisation that focuses on the improvement of life-circumstances of street children. The mobile school project is one of their projects. With the slogan “Make Street Children Count” they’re trying to grab the viewer’s attention and get people involved. As you can see, the slogan is pretty well illustrated with a blink to what Mobile School is actually accomplishing, as well as to the direct interpretation of the slogan.
Copy: “Make Street Children Count – Today, Mobile School is driving 18 mobile school carts to over 30.000 street children worldwide. Local field-workers transform these carts into big blackboards and game boards on wheels. On the curb they teach the kids in a playful fashion and learn them to write, to count and to believe in theirselves. Are you willing to help us create some more schools? 100 million street children are counting on you! Give Mobile School a push on 523-0802049-31″
Logo on the right: “www.mobileschool.org. Take the school to the street.”
Advergirl pointed to some funny ads for the Buenos Aires Zoo, back in February. I totally missed these at that time, but since today is all about animals on this blog, I might as well add them now. Damn I can’t wait to do a campaign for a zoo as well. I think I’m going to ask my boss tomorrow if we can’t propose something for the Antwerp Zoo or something. Meanwhile, check out these ones:
Agency: Saatchi & Saatchi, Argentina.
Client: Buenos Aires Zoo
The lions have arrived at the San Diego Zoo’s Wild Animal Park. To spread the word, a funny ad has been created by M&C Saatchi. I found it very amusing and really well done. Heheh. The idea is really thought through. I can only imagine what else was on the drawing board. Absolutely entertaining!
Copy: “On one side a small trench separates you from the lions, on the other, just a sheet of glass. The new Lion Camp. Get a taste of the real Africa. Hopefully without it tasting you.”
Agency: M&C Saatchi, Los Angeles
Client: San Diego Zoo
Large image on AdsOfTheWorld
Video ads: Scroll way down and look for “On TV” on the right side of the page.
Hilarious ads for some The Wellington Zoo in some country New Zealand, done by some cool and twisted creatives of some agency somewhere Saatchi & Saatchi, Auckland NZ(possibly the same country as the zoo is located in). Too bad I can’t fill in all the ’some’ words, but hey, that’s life. If anybody knows this, please drop a line in the comments so I can update this. Thanks for helping me out Chris!
Copy: “Celebrate Chimp Week – March 26 to April 2″
Agency: Saatchi & Saatchi, Auckland, New Zealand
Creative Directors: Mike O’Sullivan & Toby Talbot.
Creatives: Matty Burton, Steve Black, Toby Talbot & Dave Bowman.
Client: Wellington Zoo, NZ
via How Advertising Spoiled Me
I helped Marc from Houtlust to translate some French ads to Dutch. He did a reasonably good job to translate them to English, but I’ll help him out a bit to make it more clear what it’s all about. I waited to post this because I didn’t want to steal his juice, but these ads are so impressive I just couldn’t let them go by unblogged. So, what’s it all about? You can’t even begin to imagine how it feels like to have severe burns of the third or fourth degree, to have lost a leg because of a mine. These ads help you visualize the daily feelings of the victims. Brace yourself, ‘cuz it’s hard.
It always starts the same
first a gentle caress on the edge of the ears
followed by the feeling that your heart is bounching in your feet.
The unpleasant feeling then transforms
and the pain morphes into irritation
all over the skull
during a couple minutes the pain returns
all over your shinbone and knee
It feels like a vice
you’re leg hurts incredibly
You don’t wish for anything else than to embrace your leg
but you can’t, because you’ve lost your leg over two months ago.
It was torn off by a mine.
Place you hand above a lighter.
Twinge and read the text mentioned below.
You are 8 years old, you live at the Namibian borders.
Your village has been attacked with napalm, and in the heat of the fighting
between the government troops and the guerrilla forces you suffer
from serious burns all over your body.
Your bandage must be replaced daily but because of a lack of resources
the hospital staff decided you can still use the same bandage again for a bit longer
rather than look after the wound again.
Your wounds inflame. The pain raises.
Because of the intense pain they do not dare to replace the bandage, therefore everything infects even more.
The pain raises.
You can extinguish the lighter now.
You have spent 1 minute like an Angolan child.
First they take you to a room with moistured, wet walls.
They lay you on an iron bed.
Next they cuff your hands with copper handcuffs.
The first one holds you so you can’t move.
The second one cuts with a knife in the belly with a knife so blunt that it couldn’t cut paper.
He starts to rumble inside you.
At that moment you’re ready confess just about anything.
But there’s nothing to confess.
They’re only trying to operate your appendicitis.
Agency: BDDP & Fils
for: Douleurs Sans Frontières (pain without borders)
Reading this made me feel bad and lucky at the same time. Man. I was shocked. I mean, I knew it was bad ‘down there’ in Africa. But thís bad? Thank God I live in a country with decent medical support and no war.
However you want to name them doesn’t matter to me. ‘The disabled’, ‘less-abled’, ‘people with disabilities’, ‘handicapped people’… whatever. I think it’s silly to make the word ’socially tolerable’. Talking about people with disabilities is the same as talking about ‘the house with the grey color’ instead of ‘the grey house’. This isn’t a language or vocabulary blog. Softening the words with pleonasms isn’t going to make the illness or body malfunctions go away. It’s not going to make the disabled person better. I’m ranting about this because in the comments of my previous post about this, it was becoming quite an issue. Enough about that. Here’s a Belgian campaign to create more awareness about the village idiots who park their cars in all the wrong places:
LG&F said:
First of all, this campaign didn’t use the classic approach of ads that communicate ‘don’t use parking spaces reserved for disabled drivers if you are not a disabled driver’. On the contrary, we distributed tickets (much like police tickets) to put under the windshield wipers of illegally parked cars. Secondly, we distributed these tickets to disabled people all over Brussels. They were able to place the ticket themselves and could use this medium to communicate their frustration.
[...] via this ticket the disabled drivers became spokesmen for their own situation; they could actively do something about their problem.
Advertiser: Cellule Egalité Des Chances -Cel Gelijke Kansen
Product or Service: Disabled Drivers Awareness
Advertising Agency, City: LG&F, Brussels
Country: Belgium
Art Director: Tom Javods
Studio: Francois Millecamps
Creative Directors: Christophe Ghewy, Paul Wauters
Account Manager: Peter Van Buggenhout
Account Director: Inge Van Der Haegen
Copywriter: Iwein Vandevyver
Edit: this item was in the drafts already, but Matthias also pointed to it in the comments of the other post about this topic. Thanks, Matthias.