The lions have arrived at the San Diego Zoo’s Wild Animal Park. To spread the word, a funny ad has been created by M&C Saatchi. I found it very amusing and really well done. Heheh. The idea is really thought through. I can only imagine what else was on the drawing board. Absolutely entertaining!
Copy: “On one side a small trench separates you from the lions, on the other, just a sheet of glass. The new Lion Camp. Get a taste of the real Africa. Hopefully without it tasting you.”
Agency: M&C Saatchi, Los Angeles
Client: San Diego Zoo
Large image on AdsOfTheWorld
Video ads: Scroll way down and look for “On TV” on the right side of the page.