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Counterfeit Mini

16 Jul 2006

Crispin Porter+Bogusky have come up with a nice theme for the Mini. The CCC, or Counter Counterfeit Commission is a (fake) organisation to protect every man, woman and child’s right to motor genuinely. They do so in a very humurous way. To see this, check out the confiscated counterfeits page of the site. Hilarious. Hah! On the ‘how to detect a fake‘ page, the proper product properties of the Mini are hidden behind the fake ones. If you hoover over them with your mouse, you’ll see how the real Mini parts look like, and how you can detect them. Also very funny is the page where you can slap sense into helpless victims that were duped by counterfeiters. If you move your cursor outside the slapping area whilst giving a good beating, the entire frame is shocking. :)

Counterfeit Mini

One thing I don’t understand is that on the page of the ‘victim support’, they send you to three totally unrelated sites with advertisments and pop-ups all over them. I can’t really see why that’s necessary. One of the sites (the third in the row) actually froze my browser. That’s a bummer, but the rest of the site is really nice.

Counterfeit Mini Website | Thanks, Carl

 
1 Comment

Posted by Miel Van Opstal in Advertising, Campaigns, Marketing

 

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  1. Evert

    July 19, 2006 at 11:52 pm

    for the record; 2 years old already, … but still love it.