RSS
 

Archive for May, 2007

Excess Baggage

10 May 2007

VLCC group, India’s largest beauty, slimming and fitness conglomerate, came up with these pretty raw images to promote their weight loss programs. I’m not really impressed by the artwork, but I think it’s a pretty neat approach to the entire ‘get slim’ issue. True, by adjusting the portions or ingredients of your meals, you’ll be able to drop some kilos (or pounds). I was kind of amused to see how they approached the topic by turning the extra weight into gadget accessories. Nice materialization. Instead of picturing the overweight as a sorrow, or a fact-to-live-with, they pictured it as something you could get rid of at any given time. Very psychological.

Cheese

Bacon

Mashed Meat

Copy:
“Drop Excess Baggage – We evaluate your gender, age, lifestyle and your ethnic background before formulating a scientific slimming plan. Our dieticians, nutrition & slimming experts, physiotherapists & therapeutic specialists ensure that you shed those extra pounds. – VLCC Slimming, Skin & Hair Services”

Agency unknown
Thanks, Steven

 
1 Comment

Posted in Advertising, Campaigns, Marketing

 

Rock Climbing Camp

09 May 2007

This one’s been out there for a while already, but I couldn’t resist in adding it to my archive. I’m always in for some simplicity and this one is just another great example of the number one rule-of-thumb: “it doesn’t have to cost much, it doesn’t have to be complicated. Just make it remarkable.” The only ‘bad’ thing I can possible think of is the freaking long phone number. OMG, how can you possibly remember that in a fly-by? Other than that, I really really like this. Cool idea.

Rock Climbing Camp For Kids 1

Rock Climbing Camp For Kids 2

Rock Climbing Camp For Kids 3

Copy:
“Rock Climbing Camp for kids, call 9870266995 – Explorers and adenturers”

Agency: Saatchi & Saatchi, Mumbai, India
Creative Director: Ramesh Ramanathan, Suhas Parab
More Creative Directors: Juju Basu, Shormishta Mukherjee
Art Director: Vihar Patkar
Copywriter: Ritabrata Saha
Photographers: Amol Jadhav, Vinayak Kurade
Via: AdsOfTheWorld

 
3 Comments

Posted in Advertising, Campaigns, Marketing

 

Times Change

09 May 2007

This is a super nifty campaign for Cape Times, an English morning newspaper, with South African and world news, sport and lifestyle coverage. The images don’t say that much, until you look at the simple copy written over it. The date actually preceeds a significant event in world history by 24 hours. Very well thought off, very captive. Almost makes you want to go dig up the actual events for the not-so-obvious ones in the list. Lucky for you, I already did it. The general copy on all ads in the bottom-right corner reads: “The world can change in a day. Don’t miss your daily edition of in-depth news. Cape Times – Know all about it.”

Cape Times 1

Thursday, 21 November 1963
[The day before President Kennedy got shot in Dallas]

Cape Times 2

Sunday, 5 August 1945
[The day before the atomic bomb was dropped on Hiroshima]

Cape Times 3

Tuesday, 15 June 1976
[The day before high-school students in Soweto, South Africa, protested for better education]

Cape Times 4

Monday, 10 September 2001
[The day before the Twin Towers were attacked and destroyed]

Agency unknown
Thanks, James

Credits (thanks Ivan)

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Director: Brian Bainbridge
Copywriter: Simon Lotze
Photographer: Corbis Images
Published: April 2007

 
4 Comments

Posted in Advertising, Campaigns, Marketing

 

Vegas

08 May 2007

Yey. I’ve been to Las Vegas last week and I’ve had an awesome time! I actually won quite some money with blackjack and I got to pretend being a lucky winner. I’ve always wanted to be a lucky winner :-) It was soooo cool sitting at the table for six hours in a row and walking away with at least three times the money you started with. I’m sorry for the lack of updates, but I needed to work myself through a huge pile of email when I got back, I needed to finish two websites for an equal amount of friends, and I had a jetlag from here to Tokyo. That said, I’ve been uploading a stack of images to Flickr, and I’ll post them below so you can have a quick glance. I’ll be back on track as of today. Thanks for reading.

Some pictures were taken with the Nokia N95, a device I have received recently to test it out. I really like the quality of the images and the 5+ megapixels really delivered great quality, for sure, but uploading the snapshots to Flickr through the web browser was really time-consuming. I probably should plug in a USB cable and get the pics to the laptop to upload them in batch, but since I was on the move in Vegas and depending on wireless for the phone I had to do it like that. I do have to say that the wireless connects very easily for the Nokia N95, and that the uploading, once you’ve navigated to the right folder, was very fast. It does consume a lot of battery power though, but hey, it looks cool and it works great. I’ll tell you more about my mobile experience later.

First suggestions for Nokia:

  • Have the phone remember the location of the images, it saves about 4 clicks I think, per image (+ moving the cursor to the right link every time). The images are stored on a micro SD card, so navigating to that time and again… that’s just way too hard.
  • Need more battery power, for real
  • Have the phone remember password settings in the browser. If you have a strong password like $TR0ngPaSSw0rd!, typing it again and again every time your wireless connection drops… Awch
  • Need more battery power, for real
 
1 Comment

Posted in General

 
Newer Entries »