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Times Change

09 May 2007

This is a super nifty campaign for Cape Times, an English morning newspaper, with South African and world news, sport and lifestyle coverage. The images don’t say that much, until you look at the simple copy written over it. The date actually preceeds a significant event in world history by 24 hours. Very well thought off, very captive. Almost makes you want to go dig up the actual events for the not-so-obvious ones in the list. Lucky for you, I already did it. The general copy on all ads in the bottom-right corner reads: “The world can change in a day. Don’t miss your daily edition of in-depth news. Cape Times – Know all about it.”

Cape Times 1

Thursday, 21 November 1963
[The day before President Kennedy got shot in Dallas]

Cape Times 2

Sunday, 5 August 1945
[The day before the atomic bomb was dropped on Hiroshima]

Cape Times 3

Tuesday, 15 June 1976
[The day before high-school students in Soweto, South Africa, protested for better education]

Cape Times 4

Monday, 10 September 2001
[The day before the Twin Towers were attacked and destroyed]

Agency unknown
Thanks, James

Credits (thanks Ivan)

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Director: Brian Bainbridge
Copywriter: Simon Lotze
Photographer: Corbis Images
Published: April 2007

 
4 Comments

Posted by Miel Van Opstal in Advertising, Campaigns, Marketing

 

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  1. advertising

    May 10, 2007 at 10:24 am

    Advertising Agency: Lowe Bull, Cape Town, South Africa
    Creative Director: Kirk Gainsford
    Creative Director: Alistair Morgan
    Art Director: Brian Bainbridge
    Copywriter: Simon Lotze
    Photographer: Corbis Images
    Published: April 2007

     
  2. Vaughn

    May 10, 2007 at 11:22 am

    I’m impressed. Usually the advertising here in South Africa is incredibly lame and unimaginative. Good to see some agencies breaking the mold!

     
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