VLCC group, India’s largest beauty, slimming and fitness conglomerate, came up with these pretty raw images to promote their weight loss programs. I’m not really impressed by the artwork, but I think it’s a pretty neat approach to the entire ‘get slim’ issue. True, by adjusting the portions or ingredients of your meals, you’ll be able to drop some kilos (or pounds). I was kind of amused to see how they approached the topic by turning the extra weight into gadget accessories. Nice materialization. Instead of picturing the overweight as a sorrow, or a fact-to-live-with, they pictured it as something you could get rid of at any given time. Very psychological.
Copy:
“Drop Excess Baggage – We evaluate your gender, age, lifestyle and your ethnic background before formulating a scientific slimming plan. Our dieticians, nutrition & slimming experts, physiotherapists & therapeutic specialists ensure that you shed those extra pounds. – VLCC Slimming, Skin & Hair Services”
Agency unknown
Thanks, Steven
Zeid Nasser
June 23, 2007 at 11:09 am
Actually, here are the credits:
Advertising Agency: Adinc, Oman
Creative Director/Copywriter: Jaideep Nair
Art Director: Subu
We’ve got this campaign on the mediaME.com creative gallery.
http://mediame.com/ad_gallery?page=5