This one’s been out there for a while already, but I couldn’t resist in adding it to my archive. I’m always in for some simplicity and this one is just another great example of the number one rule-of-thumb: “it doesn’t have to cost much, it doesn’t have to be complicated. Just make it remarkable.” The only ‘bad’ thing I can possible think of is the freaking long phone number. OMG, how can you possibly remember that in a fly-by? Other than that, I really really like this. Cool idea.
Copy:
“Rock Climbing Camp for kids, call 9870266995 – Explorers and adenturers”
Agency: Saatchi & Saatchi, Mumbai, India
Creative Director: Ramesh Ramanathan, Suhas Parab
More Creative Directors: Juju Basu, Shormishta Mukherjee
Art Director: Vihar Patkar
Copywriter: Ritabrata Saha
Photographers: Amol Jadhav, Vinayak Kurade
Via: AdsOfTheWorld
Hennell
May 10, 2007 at 3:44 pm
Like you said nice idea, but a phone number? Have they not heard of the internet? There’s a reason we go to http://www.google.com not http://72.14.253.99/ ….
Charles Farley
September 5, 2007 at 8:49 am
How original… Looks like an ad Stealth Rubber did three years ago.
Charles Farley
September 6, 2007 at 4:29 am
Yeah, I like how you douchebags deleted the comment I left yesterday outing this ad agency. THEY STOLE THIS IDEA FROM STEALTH RUBBER!!!