When my nephew Floris Van Opstal was still working for Dubois Meets Fugger, before he made his move to The Young Ones, he and his buddy Steven Goedhart created this piece of art and they sent it in to Sappi, Ideas That Matter, a program from Sappi to support design for the public good. The work is for UNESCO, to bring the fact to the people’s attention that (as the copy says:) “80% of the world’s population does not have access to free media”. The method they chose to deliver this message was to put the card inside of a stapled newspaper. People that would buy the newspaper would find themselves unable to read it because they first had to remove the staple. A nice way to illustrate the limited access to news that 80% of the world experiences daily. The campaign is supposed to be launched on December 27th, the artwork might vary. This entry was the only Belgian entry that got awarded, fyi. Yeah, it runs in the family :)
Copy on the backside of the card:
“For UNESCO and Sappi a violation of human rights is unacceptable. Surf to www.unesco-vlaanderen.be for uncensored background information”.