Starting from January 1st, it will be forbidden in Belgium to smoke in places where food is being served. For some people that is a major issue, for others it’s just common sense. I’m not against the idea and I don’t think it’s a limitation of the human right to die from whatever you want to. I’m just not part of the idea you can force other people to smell your smoke while they are enjoying a nice salad or a slice of steak. It’s about the respect you have for your fellow citizen to let him/her enjoy his/her meal in the way it is being served. If the chef wanted to add nicotine and the smell of burning tobacco to the recipe, I’m pretty sure he would’ve done that in the kitchen instead of leaving it to some slick cowboy/cowgirl who wants to recreate the menu for everyone near him/her. To communicate this governmental decision, LG&F created a pretty beasty clip.
Agency: LG&F
Creation: Johan Roelandt & Koen Van Deun
Creative Directors: Christophe Ghewy & Paul Wauters
Accounts: Inge Van Der Haegen, Peter Van Buggenhout
Production Company: Czar
Director: Joe Vanhoutteghem
stijn
December 17, 2006 at 5:42 pm
super!
Daniel Rottschalk
December 18, 2006 at 4:04 am
We need more public awareness campaigns like this. In Europe alone, every year hundreds of thousands die from the smoking-related illnesses. It was about time that countries limited the effects on non-smokers by severely limiting tobacco use in public.
links for 2006-12-18 | blog.forret.com
December 19, 2006 at 12:27 am
[...] » Smoking Pigs – Coolz0r – Marketing Thoughts If the chef wanted to add nicotine and the smell of burning tobacco to the recipe, I’m pretty sure he would’ve done that in the kitchen instead of leaving it to some slick cowboy/cowgirl who wants to recreate the menu for everyone near him/her. (tags: smoking belgium lgf horeca) [...]
Coolz0r - Marketing Thoughts » Don’t Pee In The Pool
April 4, 2007 at 5:19 pm
[...] It turned out to be nothing like the ‘Smoking Pigs’ video I posted earlier, but it’s a very good visual to illustrate the egoism [...]