Via the Tome e Embrulha blog I got pointed to the campaign from a Belgian agency for the Belgian Government. Pretty weird I have to find it out like this, but I didn’t had the time to tune in to the Eurobest and Epica awards because of my move to Microsoft. Anyway, this campaign has been launched to create awareness for the high energy consuming goods consumers buy without thinking about the effects it has on the environment and their wallet. If you buy products that consume a lot, you’re not only going to have to pay for the power/fuel they swallow, but also for the consequencial effects on the environment. I love the artwork, really. It says so much without overdoing it, and it kinda looks funny. The funny angle is a nice ice-breaker to get into people’s mind and have a foot between the door to actually bring your message across.
Copy:
“Think about what it consumes before you buy”
“check www.energyvores.be”
[Apparently they never registered the url.]
Agency: Leo Burnett Brussels
Creative Directors: Jean-Paul Lefebvre & Michel De Lauw
Copywriter: Wim Corremans
Art Director: Alex Gabriels
Fotographer: Frieke Janssens
Retouching : The Living Room
Dominique
December 18, 2006 at 11:37 pm
the creatives responsible for this campaign, are serious art lovers. check their inspiration by typing “fat car” in google :-)
franzl
December 19, 2006 at 1:38 pm
the original “fat car” is by erwin wurm
环保海报“资源消耗者”(Energy Consumers) | onelooker
December 19, 2006 at 2:08 pm
[...] via coolz0r [...]
Houtlust
December 23, 2006 at 12:54 pm
The domain energievreters.be is the right url for this campaign.
Now we have to wait what will happen with the english one
gabriela
April 27, 2007 at 3:04 pm
What a honour to ERWIN WURM to be plagiated at lifetime.
http://www.artfacts.net/index.php/pageType/exhibitionInfo/exhibition/13806