Last week, Kate from immediatefuture sent an email around about Sony Bravia starting a new commercial, and that we were offered a sneak peek behind the scenes. Well, phase two has been kicked off and the next Sony Bravia advert is a go at http://www.bravia-advert.com with the first photo from the shoot location.
From the Press Release:
Responding to the warmth and enthusiasm received from the online community when the ‘Bouncing Balls’ advert went live last year, Sony Bravia is to share exclusive ‘behind the scenes’ footage, interviews and insights for its soon to be shot commercial. The first peeks backstage for the new advert, to be directed by Jonathan Glazer, will be available on www.BRAVIA-advert.com from the 19th July 2006 as the shoot is progressing.
“Last year bloggers and members of online communities spontaneously sourced and shared the Bravia ‘Balls’ advertising information. This year, we want to meet that demand and return the compliment by sharing even more content with access to pictures and video footage,” says David Patton, senior vice president, marketing communication, at Sony Europe.
The site’s Editor (Ed) has posted a “does what it says on the tin” comment to explain how content will be revealed throughout the shoot. Pretty self explanatory! – http://www.bravia-advert.com/paint/obligatory-first-post/
Nice move from the commercial-makers towards the bloggers:
- We’re going to publish regular video diaries from the set as the shoot proceeds
- We’re also going to publish behind-the-scenes photos, accounts and further video reports
- We’ll be showing the completed television commercial online a week before it goes to air.
I’m curious, I’ve got to admit. I’d love to see where this is going. The marketing factory is really doing its work already, creating buzz… let’s hope the commercial turns out to be totally worth it. I’ve never looked forward to a 30 second-clip with such high expectations.
Related entries on Marketing Thoughts:
Sony Bravia
Swansea North Residents Association, Bravia Spoof
