This creative action was featured on ‘How Advertising Spoiled Me‘. Unfortunately no agency has been mentioned, nor did the source come up. I like this campaign because on the one hand it’s really cute, while on the other it makes a strong point about the maneuverability of a tiny car in the big world out there. It’s kind of an intelligent way to say that if you want to move around in traffic, you need a car that’s capable to react fast and precise.
Agency: Colenso BBDO, Auckland, New Zealand.
Creatives: Maria Lishman & Jae Morrison.
Awarded with a Silver bullet at Young Guns in the maverick media section.
No agency or source known. [start rant]Too bad a lot of adblogs are just posting their stuff without proper credits or without linking back to the source of their find. I don’t think there’s any shame in it, it only adds up to your openness and credibility. I try to do it as much as possible. I often see pics appearing on other blogs that I’ve photoshopped myself to make them tidier or fit in better for this blog, without a decent mention or some linklove. That’s just too bad. Very recently, a French blog hotlinked to one of my images, claiming it was sent to them by email. A hotlink to an image, by email. How hard can it be to upload that image yourself and credit the source? Nevertheless, despite the rant, I still don’t have any idea who came up with this brilliant campaign or where it has been executed.[end rant]
Chris S
July 18, 2006 at 12:45 am
Hi it’s Chris again,
The Mini ambient stuff was done by Colenso BBDO, Auckland, New Zealand.
Creatives: Maria Lishman & Jae Morrison.
It also won a Silver bullet at Young Guns in the maverick media section.
If you want to keep abreast of all the best Australian and New Zealand advertising you should subscribe to Campaign Brief. It’s a great advertising magazine run by a guy called Michael Lynch. You can email him at michael@campaignbrief.com and arrange a subscription. Alternativly you can log onto his blog at campaignbrief.blogspot.com to get more up todate info, however it doesn’t show as much of the work that the magazine does.
Cheers
Chris
Coolz0r
July 18, 2006 at 12:54 am
Awesome! Thanks for the quick reply!
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Djivy
July 20, 2006 at 7:34 pm
The Mini drives like a cart on fresh slicks and exactly that is relayed by this ambient stuff. It would cost you though where I’m from… big time.