This one’s been around the block a few times already. I’ve seen it pop up here and there, but I still want to post it because I really like it. Although it might not be the perfect ad for an airplane or safe flying (as pointed out on AdFreak) I do think there’s quite a lot of humor in the ad. Instead of forcing the kids to eat spinach to become like Popeye, you could just slip ‘m a vitamin cap every now and then, and they’ll be knocking planes out of the sky in no time. Which either means they’ll become strong and healthy or they’ll grow superpowers like some action hero. We’ll go with the first. I think it’s pretty clever. They could’ve made it lot more boring. The fact is, the pills are actually called ‘Dyna Jets’, which makes the link to the jet quite obvious.
Title: Cricket
Agency: Lowe Bull
Country, City: South Africa, Johannesburg
Creative Director: Gareth Lessing
Art Directors: Miguel Nunes & Andre Vrdoljak
Copywriters: Miguel Nunes & Andre Vrdoljak
Photographer: Clive Stewart