Archive for May, 2006

Read Before Diving

30 May 2006

Here are two cool ads for a diving magazine. I like the little photoshopped diver :) It’s such a small detail and yet so effective. I think it’s a great find of the Brazilian guys to come up with these. I Mucho gusto this!

Read Before Diving 1

Read Before Diving 2

Title: Read before diving
Agency: Giovanni,FCB Brasil
Creative Director: Fernando Campos, Valdir Bianchi
Art Director: Leandro Hermann
Copywriter: Andre Godoi
Agency Producer: Soraya Asdurian

via ihaveanidea

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The Unseen Video

30 May 2006

The Unseen Video is a weather controlled, dynamic music video for Mike Milosh’s – You Make Me Feel. The Unseen Video is much more than a normal, static music video. It is a video that is affected by the weather and local time from the position of the viewer. You’ve got to see this, it’s awesome.

We want to create new synergies between the music, the video and the surroundings of the viewer. Every little change in your environment ensures that you will never see the same video twice. The look of the video might slightly change within an hour, but will have a whole new character in a few months.

Because the images are different for every location and for every other weather situation, you might want to check out some screenshots from others to see how they’ve experienced this animation. There’s a pool on Flickr with screenshots.

For me, the situation was analyzed like this:

The Unseen Video (weather settings)

The Unseen Video (atmosphere)

Check the Flash movie

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Comedy Makes Everything Better

29 May 2006

These two ads from Ogilvy for The World of Comedy Film Festival are really funny. The first one is titled: “clowns to the rescue”, the second one is “electric whoopie”. The idea on itself is quite funny, although both situations pictured are in fact not funny at all. But then again, (stand-up) comedy very often jokes about the ‘forbidden’ parts of life like suicide, the pope and so on. There’s a fine border between good taste and bad taste, and I think Ogilvy aimed right on the middle of that line with these two examples. I like’m a lot.

Clowns to the rescue

Electric Whoopie

Agency: Ogilvy
Creative Director: Nancy Vonk/ Janet Kestin
Art Director: Grace Kong
Copywriter: Julie Stolberg, Brian Sheppard
Photographer: Philip Rostron

via ihaveanidea

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Interview With Till Novak

29 May 2006

DELIVERY is a short 3D movie that really rocked my world. I was amazed by the simplicity of the concept, as well as by the detailed drawings and smooth footage. The movie totally rules. That’s why I had decided to upload the full version to YouTube and start doing a series on splendid 3D shorts, with a small interview from the creator as an extra. I contacted Till Novak, rendered in 3D by his parents in 1980, but he kindly asked me to take down the movie because he was in the middle of trying to sell it. In exchange I’d get an exclusive interview. So I took down the movie and waited patiently until I got the answers on the eleven questions I asked. And here they are. Meet Till Novak, the creator of ‘DELIVERY’.

Till Novak

1.When & how did you decide this was ‘your thing’? When did you decide to become a 3D artist?
I began to work with all kinds of digital art around the age of 15. I always was extremely fascinated by 3D animation. I started to do a lot of classical 2D design and sometimes a little bit of 3D, but it took me 5-7 years of try-and-error-working until I could really offer professional 3D work to my clients. It was very hard to me to discover the complex field of 3D software because I didn`t know anybody to show me some tricks and had to find it out all by myself. Now I have a lot of people around me to ask if there is a problem and from a certain point on especiall online forums like or (german) were extremely helpful.

2. What is your favorite movie and why?
I love to be thrilled by films that are told so clever and constructed so precisely that it makes me feel as if the director knows how to build up a complete world.
My pulse went never higher in cinema than in “Das Experiment” by Oliver Hirschbiegel and “The Game” by David Fincher because in my eyes it has the most thrilling movie ending I have ever seen. One of my alltime favourites also is David Finchers “Fight Club”, because it is so intelligent and thrilling by telling a story as if you were watching in the narrators brain.

The production began in September, 2004 with the storywriting but the final rendering wasn’t finished until February, 2005 after 6 months of working day and night. It’s been produced in 1280×720p resolution and I used 3ds max 7 and Adobe After Effects. It was made using 50% keyframing and 50% motion capturing.

3. What’s the idea behind DELIVERY? Is it based on something or is it a unique concept? How did you come up with it?
Developing a story is always difficult for me. I am not a trained writer so instead of writing a story to the end I always think about other ideas and jump between them, not being satisfied with any of them. I wrote different short concepts when I was spending holidays in Khao Lak / Thailand and one of them was DELIVERY. It was not based on anything, I just had certain images in my mind that I wanted to be part of the story, such as a big city, a bridge between dimensions, a poor old character, etc. In the end it is a story about the power and powerlessness of the individual combined with the fascination about philosophic theories concerning the existence of our universe. Sometimes I wonder how simple the story is and nevertheless causes some attention.

Scene from 'DELIVERY' 1

4. The intro sequence is very cool, it sets the tone just right for the rest of the story… how long did it take you to come up with this very long shot?
The Intro sequence is my favourite shot in DELIVERY: The flight through some kind of huge jungle which ends seamlessly introducing the hermit on the balcony with the small flower. This sequence was developed very late during the production and it is a good example for the ideas that had not been in the story board and came up spontanious but make a very important part of the final result.
It contains some hidden information about the story. The flower which reappears in the end is already focused. The motif of a small object to appear very big is already visible here. The sunlight shining through the leaves is a symbol for the ending of the story when the sun comes out again. I am happy that many people recognize the parallels to my favourite directors, Fincher and Jeunet. This sequence for example is comparable to Fincher’s title sequence for “Fight Club”, which also features a seamless macrolense-shot that includes hidden information about the final conclusion.

5. Andreas and Matthias Hornschuh made the music for DELIVERY. How long did it take them and did they compose it to your directions or did they have all possible freedom?
My university gave me 6 months to complete DELIVERY from the storywriting to the final rendering. After 4 months I had a lot of final renderings combined with cheap prerenderings to a almost finally timed version. So they could start producing and it took them about 6 weeks to complete it all. I told them that I wanted a dark, wide, emotional, orchestral score. There were not too many changes on their first draft, except the middle part of the story which had to be rewritten because the idea with the torch was again one of the things which came up very late during the production. If you have questions about the music you can contact the brothers at

Scene from 'DELIVERY' 2

6. DELIVERY pictures a rather dirty and mechanical image of the future. Do you think this is how we’ll end up?
There will always be beautiful parts and bad parts in the world. And many parts of our world already look – or at least feel – like in DELIVERY, except the little flying vehicles which came more out of “cultural” science-fiction inspirations instead of realistic future forcasts. One aspect of the factory city of DELIVERY is that you can see no humans in it. This is just an exaggerated way to express the inhumanity that exists already today.

7. Can you line up the chronological evolution from original idea to finished concept to help new artists and interested people understand the process from the birth of an idea to the ultimate creation of it?
The first and most important part is to develop a story. I always spend weeks or months to do that because this process is responsable for what you spend your next 1 or 2 years with. I am not motivated to start design or modelling until I have the feeling about the right story. But to be honest many good details develop during the production, but there has to be the right base idea and most important: the right idea for an ending. To make it really thrilling you need a good ending. After that I make a rough storyboard with simple 3D models, because I am a bad drawer. So I just let out the part of drawing skribbles and designs and proceed to work directly on the final 3D models. This means that I use my 3D software as my sketchbook and start modelling from my brain. This is only possible because I work alone on my shortfilms and I am a fast modeller. While modelling and animating the scenes I already send the first scenes to the render farm. I used 10 PCs to render DELIVERY and they started to render after the first month of the production. In the end there is a long phase of fine-tuning, compositing and correcting which is important to make it really round. At least one third of the production time is just working on these little tunings.
But after all of that the work is just about to begin, because entering the film to many shortfilm festivals all over the world and travelling to the festivals is very expensive and exhausting, but it also is great fun and extremely important for your way as a filmmaker. For DELIVERY I produced 6 months and travelled 12 months until now, of course working in my office inbetween the festival journeys.

Scene from 'DELIVERY' 3

8. What was the hardest part of this clip and why?
The hardest part for me was the character animation. I never modelled or animated a character before. I used motion capturing for the walk and rough movement, but facial animation, hands, eyes, etc. still had to be animated manually and the Mocap Data needed a lot of fixing to fit into my scenes.

9. How many awards did it score by now, and what’s the one you cherish the most?
I got about 10 awards for DELIVERY until now and some exciting nominations are still open, like the nomination for the european film award which is held in Warsaw in December. Every award was very exciting for me, but maybe the best surprise until now was to receive the jury award and the audience award at AFI FEST in Hollywood.

Scene from 'DELIVERY' 4

10. Did you learn to manage the software yourself by tutorials, or did you follow courses for it?
I learned it almost all by myself. I just was not in the business and I never did any internship in any company. This “isolated” way of learning CGI Production was hard and took a long time. But I think it forced me to find quick and easy selfmade solutions which makes me very independent from plugins or tutorials today. And on the other hand it made me develop some strange or unusual workflows which probably didn’t come up if I learned it in courses. One of these workflows is for example that I very often sculpt my 3d models directly out of the photo footage (camera mapping) instead of modelling them from a draft or skribble. You can get an impression of this effective workflow here or here. This special workflow lets the texture do most of the work but also has its limits and sometimes creates messy geometry.

Scene from 'DELIVERY' 5

11. What are your favorite websites/weblogs? What do you read? (e-books and books)
I am sorry but I am almost reading nothing, because I just spend all my time working. I am a little bit ashamed about it, but its true.. :)

More info:

DELIVERY Trailer (.WMV, 8 MB)
A panoramic Quicktime (360°) of the weirdo’s room
Press Kit
Till Novak’s site


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Kilroy Guerrilla

28 May 2006

Here’s a nice guerrilla campaign from Denmark for Kilroy travels that has been created by the local Saatchi & Saatchi. I don’t know all the details, but it looks like Kilroy is a travel agency that takes people to ‘limited’ destinations as well as to the regular destinations. To urge the traveller to go take a look at some exclusive places, Saatchi² created a street guerrilla with ice (Antarctica is melting) and some photoshopped pictures of wild and untamed destinations that are being ‘civilized’ (and not in a good way). A social angle for ‘discovering vacations’.

Antartica... is melting

Here are the Photoshopped posters:

Gorilla Unemployed

Electronic Stairs

Automatic Lama

via MarketingPost | SpotAnatomy

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Screen Heads

28 May 2006

These walking billboards come from Japan. Where else would some company hire two wackos and dress them up with TFT (or LCD) screens on their heads to let them parade around in town? Japan is the place to be to pull advertising like this. We don’t even have regular sandwich men here in Belgium. At least, I can’t recall having seen a real one ever before except for the lunatic with his cardboard messages who says Jesus will save me and abortion is wrong. I saw that crazy guy a few times when I was in Antwerp, walking over the Meir – about the busiest shopping street in town there. No, really. I’ve never seen this before. For now, it’s truly ‘Only in Japan’.

Screen Heads

via WMMNA | Flickr


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Tuborg At The Movies

28 May 2006

Noble Graphics Creative Studio from Bulgaria did a splendid job for Tuborg last year, and they’ve won Bronze with it at the Epica Awards in the Alcoholic Beverages Category. I like the way they linked the brand to various blockbuster movies and they’ve made some really slick graphics for it as well. Really creative and by far the most original take on cinema I’ve seen. It’s something else than a sexy chick in a bikini. Hooray for imagination!

Lock Stock and Two Smoking Barrels

Lord Of The Drinks

Gulp Fiction

Kill The Bill

For big sized images, go to 24

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27 May 2006

SN Brussels Airlines is trying to promote the new seats they’ve started to use in the intercontinental flights to Africa. The entire campaign turns out to be a big mistake because as Huug in his dry kind of humor noticed: this doesn’t look like an ad for new chairs, it looks like a scenery from a plane crash where the lions just ate the last survivor. “Back to the drawing-board, LG&F!”

SN Brussels Airlines
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