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Consumers With A Voice

03 Dec 2007

I got this hilarious picture in my email (thanks Arns) which is a pretty cool example of what happens if you have a bad campaign and leave the window open for customer feedback. I mean seriously :) No driver likes it when cops are doing speed checks, and yes I know it is necessary but that is not the point in this discussion so put that thought aside for a second. In this example, the advertizer asks a question, and they give the consumer a large white space to answer that. No wonder some frustrated soul or practical joker gladly takes the opportunity to express his opinion. And then, yeah, this is what you get.

Donuts

Comes to show: never give your audience a box of rocks if you live in a glass house.

 
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Posted by Miel Van Opstal in Advertising, Campaigns, Humor, Marketing

 

Absolut PinkEye

03 Dec 2007

A while ago, I posted something about PinkEye, a supercool design agency. I went back to their site today to check out the new design and I stumbled upon these really classy things they did for Absolut. This is THE example of how a good team can add up to the image of a brand. Creative madness, coming up!

First stop: some beautiful monumental chrome chandeliers. The fiberglass guides the light from the ceiling to the tubetips.

Absolut PinkEye 1

Next stop: these life sized Absolut bottle shaped lightbulbs will brighten up your club/bar in a unique and very stylish way. A trendy and original way to integrate the brand in a loungy decor.

Absolut PinkEye 2

Lastly: with the theme of the Absolut bottle appearing and disappearing in a non-intrusive way, these rotating platters seem a random collection of sparkling glass sticks, until they hit your eye at exactly the right angle and you see the bottle shape form out of thin air.

Absolut PinkEye 3

If you haven’t done so already, check out the PinkEye website and give their catalog a go. These guys genuinely kick ass. If you have a brand that needs to be represented in a cool and unique way, no doubt this is the path to choose.

Link: PinkEye site
Thanks, Thomas

 
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Posted by Miel Van Opstal in Advertising, Design, Marketing

 

Optician

25 Nov 2007

Here’s a pretty keen approach for a DM for an optician. He wanted to attract clients he hadn’t seen in a long time. Due to deteriorating eye sight over the years, they’d probably be needing new eye glasses at that point. So, the agency created a sales letter in the form of an eye test chart. The optician explains at contacts that their current glasses probably aren’t strong enough anymore – eye sight can deteriorate even when wearing glasses. To demonstrate this, the characters in the letter gradually shrink to a size so small only people with perfect eye sight can read properly. People having difficulties reading those last sentences are invited by the optician for an eye test. The result was that 12% of the contacts scheduled an appointment for a test.

Copy at the bottom of the letter:
“Is it difficult for you to read these letters? If it is, than please drop by for a free eye test”

Agency: Proximity BBDO (Belgium)
Creative Director: Adriaan Van Looy
Art Director: Adriaan Van Looy
Copywriter: Wim Provoost
Production: Sofie Verschaeren

 
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Posted by Miel Van Opstal in Advertising, Campaigns, Marketing

 

Nature Goes Wild

15 Nov 2007

Stunning 3D work for Orangina, not quite in the sense of the ‘happiness factory’ from Coca Cola, but (at least to me) a very competitve try to overtake it. Quote Todd Mueller, Creative Director/Co-founder, Psyop: “I guess it goes without saying that when you get the opportunity to spray Orangina all over the chest of a sexy bunny girl, you go for it. That was basically the motivation and creative charge throughout the production; raunchy naughty furriness. The agency FFL were amazing to work with and just kept pushing us to get furrier and naughtier. The production team at The Mill and Stink brought everything they had to the table and the results are phenomenal. Now that we are finished, it’s a bit sad to leave this crazy world behind. There’s so much more to find out about this forest and these sexy creatures.”

Orangina Naturally Juicy English version

Client: Orangina
Title: “Naturally Juicy”
Agency: FFL PARIS
Executive Creative Directors: Fred & Farid
Creatives: Michael Zonnenberg, Joseph Dubruque, Nicolas Lautier, Baptiste Clinet
Advertiser’s Supervisors: Hugues Pietrini, Marie-Laure Trichard
Producer: Robin Accard
Production Company: Stink / Psyop
Director: Psyop / Todd Mueller & Kylie Matulick
Executive Producers: Daniel Bergman, Sylvaine Mella
Producers: Richard Fenton, Mariya Shikher
Animation Director: Nicholas Weigel
Additional Design: David Chontos
Editing Company: Trim Editing
Editor: Paul Hardcastle
Post Production: The Mill
Producer: Stephen Venning
Telecine: Jamie Wilkinson
3D Producer: Pip Malone

 
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Posted by Miel Van Opstal in Advertising, Campaigns, Marketing, Video

 

Save Paper, Save The Planet

15 Nov 2007

The Gold winner on the Londen International Awards for ‘ambient indoor’ is this installation for the WWF. It’s a pretty simple idea to have the southern american region being cut out of the paper dispenser and to see the nations turn black as more paper is being used. I like the concept a lot, and obviously others did too otherwise it wouldn’t have won a golden trophy. Makes you think about life and the world in general, while you are sitting in that sweet small room. The perfect place to ponder about good intentions.

WWF Paper

Agency: Saatchi & Saatchi, Copenhagen
Executive Creative Director: Simon Wooller
Copywriters: Silas Jansson, Cliff K. Holm
Art Directors: Silas Jansson, Cliff K. Holm

 
6 Comments

Posted by Miel Van Opstal in Advertising, Campaigns, Marketing

 

Tie The Tie

14 Nov 2007

One of the cooler things to wear is a nice suit with a tie. But unfortunately, the art of tie-tieing is not a given to all men… ask around in the girly part of your circle of friends. Many of those will have to help out their hubbies or boyfriends. Although I do find that a sexy idea (it has something ‘mothering’ which is soooo cute), a real man should be able to get this done on his own. A simple search on youTube for ‘how to tie a tie’ yields 92 million results, all with one simple flaw…every one uses a male model (usually an old dude or a web geek) to do the instructing. While this approach may be perfectly functional, its just not all that fun. SexyTie.com has taken it to the next level. Beautiful women are the stars of these tasteful instructional videos. What better way for the young guys to learn how to be a man than from a totally hot actress? Ties are hotter than ever before… Some Tie company or fashion label should endorse this. :-)

SexyTie.com | How To Tie A Tie | The Full Windsor Knot.

More fun at SexyTie.com

 
3 Comments

Posted by Miel Van Opstal in Blogs, Fun, Tips & Tricks

 

Hummer

13 Nov 2007

Arnaud sent in this grassroots anti Hummer campaign that’s being sent around on the innerwebs. It’s quite funny, because in some cases it’s true. Contra-branding, a nice hobby for the modern hippies. Let’s see if there are any others alike. Feel free to send in your goodies.

Hummer

Thanks, Arns :)

 
11 Comments

Posted by Miel Van Opstal in Advertising, Campaigns, Fun, Humor

 

Drink & Drive

13 Nov 2007

Pretty cool campaign from Guatemala, specifically aimed for the students (who have the last three months of the year off from school). Because of this long off-school period, students tend to party a lot more… and drink, which unfortunately then leads to more drunken driving and the consequential accidents. Because Halloween is one of those somewhat more heavy party nights, a themed awareness campaign has been launched where witches have been attached to poles along the roadsides with a traffic sign above it that said: “This Halloween, don’t drink and drive”. Definitely a softer approach, but looking at the target audience, why not. I hope it helps.

Halloween Drink & Drive

Agency: lafábrica&jotabequ GREY, Guatemala
Creative Directors: Diego Rizzo, Ruben Leyton, Sergio Estrada
Art Directors: Manuel Godinez, Maria José Batres
Copywriter / Photographer: Diego Rizzo
Thanks, Ricardo (also on AotW)

 
2 Comments

Posted by Miel Van Opstal in Advertising, Campaigns, Marketing

 
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