Save Paper, Save The Planet
By Miel Van Opstal
The Gold winner on the Londen International Awards for ‘ambient indoor’ is this installation for the WWF. It’s a pretty simple idea to have the southern american region being cut out of the paper dispenser and to see the nations turn black as more paper is being used. I like the concept a lot, and obviously others did too otherwise it wouldn’t have won a golden trophy. Makes you think about life and the world in general, while you are sitting in that sweet small room. The perfect place to ponder about good intentions.
Agency: Saatchi & Saatchi, Copenhagen
Executive Creative Director: Simon Wooller
Copywriters: Silas Jansson, Cliff K. Holm
Art Directors: Silas Jansson, Cliff K. Holm
Michael said
on November 15, 2007 around 7:54 pm
Nice. People are “wasting” a lot of time on the toilet ;) , great solution to spend this time usefull.
I Heart Print said
on November 16, 2007 around 6:36 am
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danidoblas [BLG] » Blog Archive » Save Paper, Save The Planet said
on November 23, 2007 around 10:21 am
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the blog blog » Award Winning Reminder said
on November 26, 2007 around 2:29 am
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chets said
on January 23, 2008 around 3:41 am
that’s a cool thing 2 spread awareness
Webdesignblog said
on March 5, 2008 around 6:28 pm
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