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Save Paper, Save The Planet

15 Nov 2007

The Gold winner on the Londen International Awards for ‘ambient indoor’ is this installation for the WWF. It’s a pretty simple idea to have the southern american region being cut out of the paper dispenser and to see the nations turn black as more paper is being used. I like the concept a lot, and obviously others did too otherwise it wouldn’t have won a golden trophy. Makes you think about life and the world in general, while you are sitting in that sweet small room. The perfect place to ponder about good intentions.

WWF Paper

Agency: Saatchi & Saatchi, Copenhagen
Executive Creative Director: Simon Wooller
Copywriters: Silas Jansson, Cliff K. Holm
Art Directors: Silas Jansson, Cliff K. Holm

 
6 Comments

Posted by Miel Van Opstal in Advertising, Campaigns, Marketing

 

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  1. Michael

    November 15, 2007 at 7:54 pm

    Nice. People are “wasting” a lot of time on the toilet ;) , great solution to spend this time usefull.

     

  2. I Heart Print

    November 16, 2007 at 6:36 am

    [...] coolz0r No Comments, Comment or [...]

     

  3. danidoblas [BLG] » Blog Archive » Save Paper, Save The Planet

    November 23, 2007 at 10:21 am

    [...] Cada vez me estoy volviendo más vago para escribir, pero hay post que no necesitan más. Via coolz0r. [...]

     

  4. the blog blog » Award Winning Reminder

    November 26, 2007 at 2:29 am

    [...] Coolz0r! This entry was written by wiseblood and posted on November 25, 2007 at 5:23 pm and filed under [...]

     

  5. chets

    January 23, 2008 at 3:41 am

    that’s a cool thing 2 spread awareness

     

  6. Webdesignblog

    March 5, 2008 at 6:28 pm

    [...] Agency: Saatchi & Saatchi, Copenhagen Via: blog.coolzOr.com [...]