Drink & Drive

13 Nov 2007

Pretty cool campaign from Guatemala, specifically aimed for the students (who have the last three months of the year off from school). Because of this long off-school period, students tend to party a lot more… and drink, which unfortunately then leads to more drunken driving and the consequential accidents. Because Halloween is one of those somewhat more heavy party nights, a themed awareness campaign has been launched where witches have been attached to poles along the roadsides with a traffic sign above it that said: “This Halloween, don’t drink and drive”. Definitely a softer approach, but looking at the target audience, why not. I hope it helps.

Halloween Drink & Drive

Agency: lafábrica&jotabequ GREY, Guatemala
Creative Directors: Diego Rizzo, Ruben Leyton, Sergio Estrada
Art Directors: Manuel Godinez, Maria José Batres
Copywriter / Photographer: Diego Rizzo
Thanks, Ricardo (also on AotW)


Posted by Miel Van Opstal in Advertising, Campaigns, Marketing


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  1. Beber y conducir

    November 23, 2007 at 10:22 pm

    [...] Visto en CoolzOr [...]

  2. JIAE

    December 3, 2007 at 2:25 am

    it looks good.. and it helps why not?