Aaaaages ago, when the ‘pc on every desktop’ meme still had to be dreamed of and DOS wasn’t coded yet, a company named the Philco-Ford Corporation launched a pretty foreseeing prototype video of the technology they would see arrive in the homes of people. Philco-Ford was funny enough an aeronautical company, but the devices they’ve placed in the living room or in dad’s home office look a lot like the ones you’d see in the early Bond movies. Despite the age of the movie, things like online shopping, home surveillance, automated backups and online payments were already being discussed. The movie is estimated to be of 1967. Enjoy the flashback.
Customized Energy Bars
A while ago I posted about those yummy customizable M&Ms you could order and surprize friends or business relations with. But in the light of ‘healthy futures’ and ‘powerful messages’, what can be more fun than creating your own energy bar and have a custom name printed on the wrapper? I mean, the message is pretty clear: chocolate is for wussies and sweethearts. Energy bars are so much more of a statement than practically anything you’ve ever been able to customize. And it really shows you either have a powerful product to promote while you wish a good physical condition to your target audience by bringing them something they can use.
There’s not much more to add. Start creating your own bars, and send out a message that makes sense!
Visit YouBars
Thanks, Dave
DIY Paleontology
To send New Year greetings for 2008, the communications team at the dinosaur museum in Brussels sent colleagues and main sponsors a highly original package. Inside was a block of plaster and a hammer & chisel with an invitation to amateur paleontologists to dig, not for the bones of a mighty T-Rex, but to find the museum’s greeting card.
Agency: McCann Erickson Belgium
Account Director: Talia Hendlisz
Creatives: Gregory Defay, Quentin Gascard
Thanks for the pointer, Tanguy
Cool Online Catalog Promo
Take a look at this super sweet catalog from the Dutch Hema store :) Apparently they’ve launched their online department, and I must say the site is really a very cool experience. At first glance it looks like a regular e-shop, but if you wait a few seconds… you’ll be amazed. I love the way they did this!
Visit the product promo site :)
Cyanide Free Romania
Time for environmental action! The “Coalition for a Cyanide Free Romania” is a civil society initiative that was formed to support a legislative proposal to ban cyanide in mining in Romania. Its concerns are based on social, economic and environmental grounds. Obviously that is a cause worth mentioning, and I’ve been asked to contribute to the general buzz, which of course I will. The campaign kicked off with a few x-mas cards that have been sent around, and it was also supported by spreading the stickers below.
Agency: Next, Romania
Campaign website
Hugs for Andrei Chirica, PR coordinator
Christmas cards are added after the jump: Read the rest of this entry »
Plane Crash Turns Out To Be Planned
The first time I saw this clip I thought it was a real video, like the one I’ve seen earlier of a holiday resort that had a beach right before the start of the runway of the airport. Then when I saw the plane turn I began to suspect something fishy, but I never really expected the clip to turn out the way it did!
Video: Have A Nice Trip
This is in fact a commercial for X-Travel, a Dutch site aimed for teens and youngster who are looking to plan a vacation. It’s a clip that promoted a campaign where teens could ’start their own airline company’ meaning that if they would check in 6 friends, they could win a free vacation for all. Tempting idea, and an appealing video for that specific target audience.
Fun With Food
If spend quite some time with my little hero the last couple of weeks, and to be honest I’m always amazed how fast they learn. One thing that’s proven to be a really funny time of the day is dinner (or lunch or breakfast, for that matter). I remember that when I was young, my mom always used to make plane noises as she moved the little spoon or fork in the general direction of my mouth. A tactic I’ve been using too to entertain while doing the necessary thing. Very recently, Arnoud sent me a picture of a really neat gadget that could be of great assistance, but I haven’t been able to locate the online store that sells it, so to compensate, I’ve made paper wings and attached it to the plastic spoon I’ve been using to feed that little devil. Anyways, I just wanted to show the original idea that inspired me to create my own:
Like I said above, it’s easy to make some things like this yourself with two paper wings and a little bit of tape, but when I ever come across this one, I’ll buy it for sure.