To send New Year greetings for 2008, the communications team at the dinosaur museum in Brussels sent colleagues and main sponsors a highly original package. Inside was a block of plaster and a hammer & chisel with an invitation to amateur paleontologists to dig, not for the bones of a mighty T-Rex, but to find the museum’s greeting card.
Agency: McCann Erickson Belgium
Account Director: Talia Hendlisz
Creatives: Gregory Defay, Quentin Gascard
Thanks for the pointer, Tanguy