Arnaud sent me this very funny commercial from Lynx. I don’t know in which country it was aired but it’s been hosted on cartoonland.de, the German mega movie hoster. The clip is titled ‘Father in Law – Bom Chicka Wah Wah’. You’ll find out why if you push play. =)
Video Link
Thanks, Arnaud
Pixelator is an unauthorized on-going video art performance collaboration with the New York City Metropolitan Transit Authority, Clear Channel Communications, and its selected artists. Since 2003, the MTA has made available for exhibition purposes 80 LED screens located at subway entrances across New York City. Unfortunately, the high cost of exhibiting (an estimated $274,000 per month per screen) prevents most artists from having access to these facilities. While the MTA’s effort to create more opportunities for video art exhibition in public spaces is to be commended, selected works remain wholly fixated on commercial goods and media conglomerate events, a short-sighted curatorial choice that regrettably ignores the full potential of these promising exhibition spaces. In an attempt to broaden the scope of MTA’s video art series, Pixelator takes video pieces currently on display and diffuses them into a pleasant array of 45 blinking, color-changing squares. Since the project is an anonymous collaboration, the resulting video is almost entirely unplanned and unanticipated, with the original artists helping to create new works of art without any knowledge of their participation.
[Translation: Pixelator turns those ugly, blinding video billboard ads into art]
I know the concept of beatboxing is pretty old already and I can’t remember having seen any commercials or advertising with a serious beatboxer in it… but honestly, Roxorloops is da bomb. If you can endorse this guy for a funky brand… you have an entire community within reach. And if you endorse him right without abusing the concept for some cheap stunt I can assure you there’s a hit commercial ready to be born. Other than that, I’m pretty sure that this guy can be a headliner in just about any cool event that targets youngsters. And yeah, I was just looking for a reason to post these kick-ass clips. Still… there’s got to be something you can do with this.
Thanks, Arnaud!
Tim from Duval Guillaume sends in this new ad they’ve done for Innobella Printing Technology (by Brother). The ad is titled ‘colourful conversation in a bar’ and it pictures three guys dressed up as a color who hang out at night and just won’t leave the bar after closing time. They keep on talking about various aspects of life, which turns the bartender a little bit into frustivion (frustation + oblivion). I like the approach here, in which they made personas from the colors. Yellow is very sleepy, but that’s ok. I never liked yellow anyway.
Agency: Duval Guillaume Antwerp
Creative Directors: Geoffrey Hantson, Dirk Domen
Account Team: Matthieu De Winter, Jonathan Moerkens
Copywriter: Kristof Snels
Art director: Sebastien De Valck
Production Company: Bingo Family
Producers: Sophie Gunsbourg, Jerome Millet
Director: Kasper Wedendahl
A little while ago, Johan Roelandt from LG&F sent me this video he made for Proximus. It’s been drowned under a pile of email because I’ve been really busy and travelling. In the meanwhile, the clip aired already, and I’ve heard a lot of good reactions about it from friends. Mister Dwergs from Mess.be even sent it in as an entry for the contest so there were no more excuses left. It had to be blogged. Enjoy this clip, in which wireless communications sets free the daylight-deprived bedroom heroes of our society. =)
Agency: LG&F
Creative Director: Christophe Ghewy, Paul Wauters
Copy: Koen Van Deun
Art Director: Johan Roelandt
TV Producer: Heckle & Jeckle
Production Company: Bingo Family
Director: Kasper Wedendahl
Producer: Sophie Günsbourg
D.O.P.: Franz Luztig
Sound: Sonic Music
Media: TV, cinema
Dutch advertising agency PPGH/JWT came up with a little viral for KitKat, a chocolate snack. It’s the first clip I see in which Second Life is actively present (and I wonder how the copyrights were managed for this, but that’s another story). It’s a pretty amusing clip to look at. Very simple concept, not too complicated to set up and maybe enough potential to become viral.
Agency: PPGH/JWT (The Netherlands)
Thanks, Rienk & Niels
Aah! Paris! City of lovers and romance by night. That’s exactly what the XBox team must’ve thought as they dressed up their boat to party-crash Sony’s PS3 launch event. In the shadow of the Eiffel Tower, (hmm, is there shadow at night?) With the Eiffel Tower brightly lit on the background, two brands continue the Battle of the Game Consoles. It doesn’t get any more romantic than this. Almost a typical Hollywood film. There’s no better way to underline your dedication to your best friend then by stealing his mojo on the night he plans to score. Hah! Totally awesome guerrilla. Disclaimer: I don’t work for Sony ;-)
To top it off, all the journalists at the Sony event received this text message on their mobile phones (source):
Translated:
“XBox 360 wishes you a pleasant evening… On behalf of the XBox Team.”
Video Link (via giiks)
Good enough for the first contest entry!
Thanks for the link to Fubiz, Romain!
A little while ago, the Belgian government all of the sudden lowered maximum speed on the highway to 90 km/h. I didn’t quite realise it in the morning because I missed the news, but I just thought it was super the entire left lane was free. At work, I heard that there was a reason for that, namely that small particles of dust were in the air, causing smog. And that the maximum speed was 90 km/h. Bummer. The way home went slow :( – But, Sloggi, the underwear brand, came up with a nice entertaining guerrilla campaign. A foursome of underwear models have been put on a bridge over the freeway, holding up signs with the domain name smoggi.be and signs with the temporarily forced speed limit. The domain name holds a countdown to some sort of game, should you care.
Agency: Indus Brand Activation (Belgium)
Thanks, David
