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Archive for the ‘Social Networks’ Category

Paging Doctor Wolf

14 Oct 2006

Yesterday was BlogCom night. Getting there took me ages since the train I took had a five minute delay in Leuven (where I work) and the other train I needed a connection with was kind enough to leave on time, so I was stranded for over half an hour in the middle of f*cking nowhere (aka Aarschot). Then when I got home (finally) and took the car to drive to Antwerp, I was stuck in a traffic jam for over 8 kilometers. Fashionably late I made my entry somewhere around 8.15 PM. More than an hour later than I wanted to. Thank you, public transportation. Thank you, old man who drove first in the single lane traffic jam, fearing the number 30 and everything above that on the speed-o-meter of his car. I stick with the point that there should be a rule that forbids owners of license plates with 5 digits instead of 6 to come out between 4 PM and 8 AM. Those people are clearly afraid of traffic (maybe because of their age) and should be protected by grounding them. But anyway, BlogCom… that’s where we were.

I shared a table with next to me Bruno from B.V.L.G. and the guys from the Tech podcasting crew Absurdnet.com. At the same table where Dries (i think) (who used to work at i-merge before they moved to the place where I work at now) and a nice lady who blogs at a fruity place called GeleBanaan (yellow banana). The other head of the table (I sat on one end) was Pascal Van Hecke, who sat right in front of me. [There were some other folks at our table as well, but I didn't get the chance of talking to them, which is way too bad.]

Jeroen organized it quite well, again, and maybe it’s time someone else did a third BlogCom in another city so he could actually enjoy it as well instead of running around like a madman, trying to get it all worked out. Great job dude!

I had a nice talk with some people I already knew like Robin, Clo, Luc, Rik and James, and I got the chance to meet some new bloggers like tantieris and the blokes from Appelogen, an arty project featuring Doctor Wolf, YourMama and Chris Dust. Doctor Wolf, as his name might indicate is ummm… an impressive man to say the least. Those three guys… :) Really :) Wow.

I also met the team behind TenderFeelings and HungryFeelings, and I’m quite impressed about the results they made with their out of control hobby project. I’ll try to keep an eye on that more often.

Somewhere later in the evening, Kris Hoet from MSN managed to drop in on his way home from his trip to Amsterdam and also the most famous chest in the blogosphere, Schenkr, and the sophisticated Mister Druppels arrived to have a little chat.

Amongst other people that were there were also the Netlash team, MouseOver, Asfaltkonijn on a marketing frenzy with balloons and Pietel.

Last but not least, I had a really interesting chat with Stefan Kölgen about how f*cking hard it can be to produce something that Coolz0r would blog [not hard at all, just send email :) ] and about the importancy of the upcoming event they’re organizing next Friday, which I’ll have to pass on to my colleague Tom over at i-merge, because someone should really be there.

I’m really glad I went to BlogCom to network and meet some new people. That’s the good part of it: you come home with a bunch of links and you have a few extra feeds to start reading (or podcasts to listen to). Fresh input, new opinions… That’s a really positive thing.

Lesson of the evening: good mothers always bring the power cables to the Nintendo DS gadgets when bringing along the kids. It’ll make sure you’ll get some peace and quietness, for as long as level one takes. :)

The full list of participants is after the jump.

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Codename Calimero

12 Oct 2006

BlogCom is back. After the Spring edition in April, there’s a Fall edition coming up tomorrow. Right now, 54 people already signed up, and I’m going to be there as well. BlogCom isn’t just for bloggers. It’s also for blog readers, for Flickr-lovers, for socializers. BlogCom isn’t ‘guys only’, it’s not a purdy-nerdy thing. BlogCom is for anyone interested in the blogosphere, including their boy- and girlfriends. Sign up quick, and see you there.

BlogCom 2

Wikipage to sign up

 

Meet Or Delete?

08 Oct 2006

A new dating show is in town and it’s called ‘Meet Or Delete’. It’s hosted by MTV and has an online and a mobile channel. You might think: yeah so? And indeed, so did I. Until I took a closer look at how it works, and I must say it’s pretty deep. ‘Meet Or Delete’ is a brand new twist on getting to know someone for the first time, be it for dating, identifying your next roommate or picking a new band member. Using some dogged detective work and IT investigation, ‘Meet Or Delete’s’ contestants will get to delve into the computers of their prospective partners and see what their hard-drives really reveal about them… As much as that sounds scary, it’s also pretty interesting to follow. How much of your privacy are you willing to give up and have aired internationally in order to meet a girl or boy?

Check out the commercial:

Tune in for some episodes on Meetordelete.com

Commercial credits: T-Viral

 

How Not To Start A Social Network

07 Oct 2006

Ask WallMart. They know. They announced the launch of their network ‘The Hub’ two months and a bit ago, claiming they would be the virtuous MySpace, the sane and clean network which they thought was missing in this world wide web. They’ve pulled the plug already, as AdAge reports:

Less than three months after launching its quasi-social-networking site aimed at teens, Wal-Mart has shut down the Hub. [...] “The Hub” was designed by Wal-Mart to allow teens to “express their individuality” but it screened all the content, informed parents when their children joined and forbade users to e-mail one another. [...] In August, the site attracted 91,000 unique visitors, according to ComScore Networks. Social-networking giant MySpace.com garnered 55.8 million unique visitors the same month.

Okay. So let’s put it in perspective: there are quite some cars out there, but I think there’s one missing especially for teens, namely mine. So I create a car, but it has no doors so you have to crawl in the way I tell you to. If you turn on the radio, I’ll make sure your parents know what station you tune in to, for how long and what music you listened to. You can only pick up people who have an RFID chip that unlocks the window, otherwise they won’t get in the car. For evey friend that enters to drive along, I’ll contact your parents and inform them who you picked up, where you picked them up and how long they rode with you. See how stupid that sounds? Yet still, WallMart thought it would work. I guess not.

From the start people have been saying that the WallMart approach isn’t the right approach. Teens don’t want you to talk to their parents about what they do online and who they know. It’s the reason the internet is so popular. You can be whoever you want, talk to whoever you want to talk and block anyone you don’t like. Why would anyone want to give up that freedom, when it’s only a click away?

 

Link Love

07 Oct 2006

I’ve been busy making a blogroll from my feeds. I’ve included all the blogs I read (some more than others) and left out those I tend to skip more and more. The list is rather long but I think it’s almost complete. I have to check out my regular bookmarks to see if there are any feedless blogs I haven’t included yet. I’ll add those later. To give everyone their linklove, I’ll post the list after the jump. I’ll make a button and place it in the sidebar in the ‘context’ section, so there’s a direct link to the page as well.
These are the blogs I read for inspiration, buzz and news of specific branches. Feel free to tune in.
As you will notice, scrolling down the list, there’s French blogs in there, Spanish, Dutch and English. So don’t be surprized if you see something you don’t understand much of :) If you think I forgot you, feel free to drop a line in the comments. It’s not on purpose. Really.

You Rock! You Rule!

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Shoot My Blog

29 Sep 2006

It might seem as something euthanasic, but it has nothing to do with this blog. Shoot My Blog is an arty viral concept by Renaud Deha (Reno) and it’s purely non-profit. The idea is that people take an original photo of the shootmyblog blog with their digital camera or mobile phone. Then they send it to shootmyblog@hotmail.com. In the picture (somewhere, big or small) there has to be an imprint of the shootmyblog homepage. Participants are encouraged to be very creative and the reward is that the original picture gets published on the totally bizarre photoblog. The only thing I’m sad about is that the links to the photographer’s site is in fact plain text and not a link. Not only do I have to copy-paste the text in the address bar to check out that site, there’s also no linklove coming from the photoblog to the contributers. My opinion is: if you tap the consumer market, you also have to give something back. The words aren’t enough. A real link adds linkjuice to the contributors of the blog. A Flickr set makes it even more viral. It’s a good concept, but it still need some adjustments. I’ll send in a picture of my blog featuring his blog in a blogpost to contribute to the project. There’s already some cool art works on the index because the project first saw screenlight on July 29th.

Shoot My Blog

Visit ShootMyBlog | Thanks, Reno.

A little friendly warning though, Reno… if you’re planning to go viral, you better not encourage people to click your AdSense ads, especially not on a blogspot.com domain. It’s against the ToS agreement you have to follow. People got banned for less. I’d remove the request from your sidebar if I were you.

Update [09-29-06, 11 AM]: Reno says the links are ON the pictures themselves, I must’ve tried some images of authors who didn’t have a website to link to. My bad!

 

Getting Targeted Blog Traffic

08 Sep 2006

Interesting read on Marketing Sherpa this week. A testimonial/real-life story of a business software firm that tested four specific tactics to increase its inbound blog traffic is being analyzed. Not everything is always applicable, but there’s some really good insights being pointed out, especially if you’re not yet ‘down’ with this entire ‘blog thing’. Note that the experiment has taken about a year to get the statistics as they are today. It’s not for a quick marketing stunt, this is a story of ‘evangelism through profound relationships’.

  • Tactic #1. Offer bloggers valuable content
  • Tactic #2. Build personal relationships
  • Tactic #3. Give them hotlinks
  • Tactic #4. Reward top performers

Some statistics:

“on a typical day this June, 18% of total referring sites were search engines and 71% were bloggers.”

“65% of total referred traffic (representing thousands of prospects each day) comes from just five blogs.”

“27% of referred traffic arrives at the stock profile pages, and 13% at various glossary pages.”

Read the full article on MarketingSherpa

 

Splice Music Community

08 Sep 2006

Splice is an online music publishing community that uses the Creative Commons license to encourage users to share their creations. Randy from KBCafe interviewed Wendell Davis III, who is at the heart of it all. In the interview, Wendell talks about what Splice is, and where he thinks it’ll be going. If you’re into music, this is where you can participate!

If you can imagine something like Apple’s GarageBand, but as a web-based application wrapped in a social network (sprinkled with a hearty dash of Creative Commons licensing), you essentially arrive at the genesis of Splice. In essence, we have built a music-focused mashup community, a place where users can create songs that anyone can remix, and sounds that anyone can use. The primary difference between what we are doing and everything that has come before it is that the mixing tools are built-in, and the community is self-contained.

Plans for the near future include the upcoming public API, which will allow users to develop their own plug-ins and custom features for Splice. According to Wendell, that’s something that he feels will open it up to markets they haven’t even considered applicable yet.

Splice

Read the entire interview | Check out Splice