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Archive for the ‘Social Networks’ Category

Lonelygirl15, Hollywood Takes On YouTube

08 Sep 2006

Lonelygirl15 the home-schooled 16-year-old emo girl that’s been pouring her heart out in front of her video camera in her bedroom has pretty much been de-masked. Since May she’s been posting clips to YouTube and has built up a large army of fans. “Bree”, as she calls herself, has become a phenomenon and the discussion of whether or not she’s the tool of some giant marketing machine has been quite an active one on many blogs and in many communities.

Lonelygirl15

According to an article in the LA Times, the mystery behind LonelyGirl15 is starting to unravel:

No one has publicly come forward to lay claim to her work, but she is starting to look as connected in Hollywood as any starlet. Three lonelygirl15-obsessed amateur Web sleuths set up a sting using tracking software that appears to show that e-mails sent from a lonelygirl15 account came from inside the offices of the Beverly Hills-based talent agency Creative Artists Agency. [...]

evidence that lonelygirl15 is not who she claims to be: a copyright for the name obtained by an Encino lawyer, and a plot line that, leading speculation suggests, will turn out to be the lead-in to a horror movie’s marketing campaign [...]

Indeed, if a commercial project does result, lonelygirl15 may prove to be a model of how to harness a groundswell created on seemingly populist, user-driven websites such as YouTube and MySpace.

Read it all on the LA Times | Lonelygirl15.com | Thanks, Jesse

 

MobiCamp

24 Aug 2006

MobiCamp is like BarCamp or FooCamp or CaseCamp, but then for the mobile industry and people who’re interested in mobile solutions. MobiCamp is a no-holds-barred school of mobile thought—and one you can’t buy your way into. Intelligent, forward thinking is your only currency. That said, and in the interest of fairness, there are 3 simple Rules of MobiCamp you need to follow:

MobiCamp
  1. You are not speaking at an official CTIA event.
  2. Your presentation is eloquent and relevant to the future of mobile. It focuses on new ideas. It outlines solutions, even if it’s inspired by problems.
  3. You speak for no more than 10 minutes, and are prepared to answer up to 5 minutes of impromptu questions.

Leave behind the approved corporate messages. MobiCamp is where you’ll hear things that need to be said from voices that need to be heard. It’s where you’ll be enlightened by new ideas and inspired by creative thinkers. It’s the stuff we need, but these days so rarely find, at our industry gatherings.

Rather than be subjected to the same old PowerPoint presentations with tired stats and uninteresting samples of “mobile snacks,” come share your stories and your vision with others who will help you shape the future of mobile.

MobiCamp is a community-generated mashup. If you’ve got something to contribute, you can decide how it fits into the agenda. MobiCamp’s US thing is on Sept. 11th 2006 from 7PM to 10PM, 111 South Grand Avenue, Los Angeles, California. And hopefully it’ll find its path to Europe as well.
(Can we integrate it in ‘our’ next BarCamp, Peter?)

Check out the MobiCamp site

 

Faces For Lebanon

11 Aug 2006

Wael Attili, the senior designer of toot, came up with the idea in late July. The Kuwaiti company, Ebsar, adopted the idea and pledged to sponsor it in Kuwait and several regional countries with the cooperation of other major regional companies. Toot contributes to faces for Lebanon by means of design, programming, technical backend, brainstorming ideas and concepts for the campaign. There’s also a dedicated Flickr group.

Faces4Lebanon.org seeks to demonstrate the solidarity of people with Lebanon and the Lebanese people. Millions of people around the world are calling for an immediate halt of all acts of aggression against Lebanon, and the humanitarian catastrophe that is worsening everyday.
Faces4Lebanon.org aims to spread the words of millions who want to send a message to the world that they are against all acts of violence and aggression. By publishing your photo on Faces4Lebanon.org, you will contribute to the buzz we want to create globally and attract as much media attention as possible in a highly civilized and unique manner. Furthermore, your contribution will document the world’s solidarity with Lebanon and the widespread infuriation from this aggression on Lebanon.

Stop the madness! War isn’t the answer! It never is!

Faces4Lebanon

via Houtlust

 

YouTube Turns Nasty

20 Jul 2006

“Thank you for your content.” In a recent update in its terms and conditions, YouTube now claims they can do whatever they want with your content. No messages have been sent to the users to communicate this update, but they do have a new page ready: if you’re a musician, you can sign up through the musician page. They note that “YouTube Musician Channels are for musicians.” (yeah, makes it easier for them to isolate potential accounts that are worth some cash) and also that “Uploading videos or music that you do not own is a violation of the artist’s copyrights and against the law. If you upload material you do not own, your account will be deleted.” But if you upload your music, it’s no longer yours. The last part is what they don’t tell you.

“…by submitting the User Submissions to YouTube, you hereby grant YouTube a worldwide, non-exclusive, royalty-free, sublicenseable and transferable license to use, reproduce, distribute, prepare derivative works of, display, and perform the User Submissions in connection with the YouTube Website and YouTube’s (and its successor’s) business… in any media formats and through any media channels.”

What kind of content provider would agree to this, except for those who didn’t know? So if YouTube strikes a deal with a record company and they happen to like your tune, but not your face, they can sell your song to the record company so they can use it for a more ‘marketable’ face. Hmm. What are these guys thinking?

Another thing I want to note in the sideline: I’ve said it a few times already, YouTube speaks with two faces. As long as they benefit from the success of a clip, they won’t remove it. Even if it is against the law and legislation. The most recent thing is that video clip from Zidane’s headbutt. You really think any of the users that uploaded it paid for the rights? No. But have you got any idea what TV companies needed to pay to be able to broadcast footage from the World Cup? Millions, if not billions of dollars, euros or whatever. Seriously. Even The Times linked to the famous clip, and there are dozens of versions available, most of them are mixed with some copyrighted tune, for which no rights have been paid either. Have you seen YouTube taking these down? No. Because they benefit from the success. They can use the stats and say: hey we’ve got 100 million videos served a day. Sure. But if you only count the genuine home-made videos, how much is there left to brag with?

I can’t wait to see how they’ll ever gather the nerve to set things straight, instead of deleting an account here or there. They can cover their ass with stupid lines like: you can’t upload this or that, but in the end they keep providing the service, and actively allow for copyrighted content to become popular. Don’t tell me they don’t notice a clip that pulls millions of hits. Sure they see it. But as long as nobody complains, they’ll allow it to happen. And that’s going to cost them, sooner or later.

If they’d start removing all the clips with ’stolen music’, which means: clips with an entire song in them, and all the clips that have TV-content, they’ll not only lose more than half of their content, they’ll use a lot of users as well. And that would make them far less popular and successful than they are now.

Update:

Jennifer Nielsen, Marketing Manager for YouTube, writes:

To clarify, YouTube never intended to sell, and never obtained any rights to sell, any User Submissions on CD or other physical media. The sentence you quoted was intended to enable YouTube to syndicate all or part of our website through third party websites (including to enable our embed functionality), in mobile contexts, and similar types of syndication. (…) The sentences that were omitted in the paragraph quoted are [italicized] below in context:

For clarity, you retain all of your ownership rights in your User Submissions. However, by submitting the User Submissions to YouTube, you hereby grant YouTube a worldwide, non-exclusive, royalty-free, sublicenseable and transferable license to use, reproduce, distribute, prepare derivative works of, display, and perform the User Submissions in connection with the YouTube Website and YouTube’s (and its successor’s) business, including without limitation for promoting and redistributing part or all of the YouTube Website (and derivative works thereof) in any media formats and through any media channels. You also hereby grant each user of the YouTube Website a non-exclusive license to access your User Submissions through the Website, and to use, reproduce, distribute, prepare derivative works of, display and perform such User Submissions as permitted through the functionality of the Website and under these Terms of Service. The foregoing license granted by you terminates once you remove or delete a User Submission from the YouTube Website.

Which makes it better and understandable.

 

Social Marketing University

21 Jun 2006

I know it’s a bit weird to a) post something here about an event across the ocean that I won’t attend to and b) post it moths before it’s happening, but I’m doing Nedra a favor by posting it. So, if you’re anywhere from around the Golden State and you have some time to spare in September, go ahead and join the event. You won’t regret it. You’ll be all socialized and it’s a great opportunity to network some more. Say hi to Nedra from me if you see her :)

September 18 – 19, 2006
8:30 a.m. – 4:30 p.m.
UCLA Conference Center
University of California, Los Angeles
Westwood, California

Presented by Weinreich Communications

How do you help people adopt behaviors that will make them healthier and better off? How can you create positive social change?

At Social Marketing University, you will move beyond the usual educational approach to changing health and social behaviors. Using social marketing, you will learn how to persuade individuals to take action for change by addressing the values, needs and desires that motivate them. It’s about understanding and connecting with your audience by applying the same effective marketing tools that companies like Nike and Apple use.

Join Nedra Kline Weinreich for this two-day training on the beautiful UCLA campus in Los Angeles. By the time you leave, you will have an effective social marketing strategy for your own program and the skills to implement it immediately.

Early registration by July 31 includes a $100 discount, and each additional person from the same organization will receive another $50 off of the registration fee. Students also get a huge discount.

For all the details about the training agenda, fees and housing accommodations, check out the Social Marketing University information page.

 

WondaWall

19 Jun 2006

… or how the web 2.0 initiatives are getting screwed by ignorant contributors. WondaWall is the first digital posterwall on the internet. At WondaWall you can paste your posters on your city’s wall as you would do in real life. Search for your city in the wallbrowser. If your city isn’t there you can demand it at ‘demand-a-wall’. If you want to place your own poster, just click on ‘post-a-poster’. If you click a poster, you have the option to go see the site of the party. And that’s where it all goes wrong.

WondaWall

See, the Web 2.0 is based on user contributions, and as it tries to be a mirror of real life, it happens to be reflecting nothing but junk. I saw this initiative pop-up a little while ago, and decided to tune in again to see if it was starting to work. And no. It’s not working. I browsed to Brussels which has at this time 72 posters. At first I thought: “Great!” but the second look made me realize once more that without a decent moderation, you can’t trust people to seriously contribute. I count 3 actual parties on 72 items. The rest are ads for SMS chatting, cams, dating or puzzle sites. That’s just too bad, because under normal self-regulating circumstances, this initiative could actually work. Then I went to check out other countries like Spain and Russia, and even Germany. Spain is still empty, but Russia has some nitwit’s posters that lead to a Dutch site. Germany has ads for some Japanese delivery service… boy oh boy. There’s work to be done here. How hard can it be to not screw up good things on the web?

 

HansOnExperience

17 Jun 2006

Hans is a funny guy from The Netherlands with a lot of background. He’s been working for Tulip (the computer company) for over 17 years and he’s an evangelist and trendwatcher. I learned a lot of things from him, through his weblog and through the conversations I’ve had with him (although there weren’t that many). He’s one of those guys that lead a normal life with wife, kids and a job he loves and from the moment you stop to follow it from day to day, you’ll see you’ve missed something great he did. Don’t get me wrong, he’s not an automated greatness producer, but seriously… he knows what he’s doing and how to do it. If his blog is moving slow, that’s the time to watch it closely because then you know he’s cooking up something nice.

And so it happened that all of the sudden he sent me an email with some stuff he did. And all you can say is: wow!

What follows are some links, unfortunately for Dutch speaking/reading people only (unless he’s going to translate it) of nice things he’s been up to.

The new thing that I hadn’t heard of was that he made a screencast. Not just a screencast, but a special screencast intended to be used as a viral. And that was something I haven’t seen before. This is a nice way to grab the viewer’s attention. It’s sort of like the BRTV commercials I wrote about last year. Branded screencasts not only cause the consumer to change the idea he/she intentionally had, it’ll make it more natural for the consumer to accept your product as being ‘needed’. It gives you a whole window of opportunities to reach out and explain everything there is to be said. And that’s really great. A new medium, combined with an existing brand building tool. Quite innovative.

Because Hans sort of unwantedly crowned himself as the king of screencasting of The Netherlands and Belgium, Webwereld – a Dutch magazine – recently interviewed him about the possibilities of screencasting. An interesting read if you haven’t seen the possibilities yet, and certainly worth checking out as well.

Another nice thing Hans was involved in (he wrote page 7) is the online/offline news magazine: A Great Place To Live, which is a brochure about The Netherlands that talks about ‘what lives amongst the people’. Yeah. Hans has been quite busy. Just so you know.

Check out HansOnExperience

 

Women Against Football

01 Jun 2006

Around the world more and more women are joining hands in the fight against football madness. I’m not quite sure if it’s a hoax or for real, but I do know some women who actively support the campaign.

Romantic getaways have been replaced by jeering and other loutish and boarish behaviour over 22 men who have nothing better to do than running around on a field, kicking a ball back and forth for no apparent reason. Is that what separates us from the animals?
We women are being deluged with all things white and red! Enough already!

It has to be put to an end.
Here and now.
It has gone too far.
The fun of it has worn off already.
We cannot be silent any longer: love forgives only so much!

At first I was pointed to the Dutch version of the site, but since there’s an English version available for the UK as well, I’ll quote from that page. Here are some of the eleven rules the women propose:

4. A ball in the house = A ball less elsewhere.

5. Each and every hour of televised football will have to be compensated with two hours of Sex and the City / Friends / Desperate Housewives. Prime Time.

7. Each goal scored by England will have to be compensated with one afternoon of shopping. At man’s expense.

9. Watching the games with your mates down local boozer will have to be followed by a breakfast served in bed the next morning. For which you will be clean, shaven and sober.

Read more about the madness:
Stop The World Cup (UK) | Weg Met Het WK (Dutch) | No Mas Futbol (Español)