Interesting read on Marketing Sherpa this week. A testimonial/real-life story of a business software firm that tested four specific tactics to increase its inbound blog traffic is being analyzed. Not everything is always applicable, but there’s some really good insights being pointed out, especially if you’re not yet ‘down’ with this entire ‘blog thing’. Note that the experiment has taken about a year to get the statistics as they are today. It’s not for a quick marketing stunt, this is a story of ‘evangelism through profound relationships’.
- Tactic #1. Offer bloggers valuable content
- Tactic #2. Build personal relationships
- Tactic #3. Give them hotlinks
- Tactic #4. Reward top performers
Some statistics:
“on a typical day this June, 18% of total referring sites were search engines and 71% were bloggers.”
“65% of total referred traffic (representing thousands of prospects each day) comes from just five blogs.”
“27% of referred traffic arrives at the stock profile pages, and 13% at various glossary pages.”
Read the full article on MarketingSherpa