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Archive for the ‘Marketing’ Category

Pisang Ambon Videoke

06 Dec 2007

In an era where everybody has an untameable urgency to show their skills, where people are looking for new ways to communicate one to another; Check out ClipCaster, the world’s first online Videoke concept (a blend of Video and Karaoke)! It offers you the opportunity to mix top quality sound and webcam images to create your unique, personalized music video! Perfect for a silly nightly activity, solo or with your friends. And… show the world You’re On. Send your recorded music videos to friends by e-mail, or as a personal online message. You may even become the star of the day, have your music video featured on the homepage (ask your friends to vote!) and reach an audience of millions!

This online innovation comes with courtesy of Pisang Ambon, the delicious banana drink that has been popular for more than 50 years. Research shows that the Pisang Ambon main fans – aged between 18 and 25 – are online for an average of 4 hours a day. Rather than develop a traditional campaign with classic advertising (to which they would be largely indifferent), ClipCaster represents a major step forward in the constantly developing world of new media, internet, and video. Pisang Ambon and ClipCaster will be putting performers in the spotlight from November 2007. The platform will be launched in 12 European countries: the Netherlands, France, Belgium, Luxembourg, Portugal, Denmark, Finland, Sweden, Norway, Estonia, Latvia, and Lithuania.

Agency: BrandBase, The Netherlands
Thanks, Etiënne

 
1 Comment

Posted in Advertising, Campaigns, Interactive, Marketing

 

NetCamp Romania

03 Dec 2007

On December 5th I’m invited to join a panel of very respectable people on a conference in Romania. I assume you too are wondering how I got in there, but hey :) Anyone who’s in that area, feel free to ping me.

Netcamp is a premier event featuring a series of presentations and discussions about the global world of internet – its implications, opportunities and risks. We witness a new and interesting context as the online medium offers us more choices, an increasingly personalized living and even more interesting business opportunities. We are just discovering a new world ahead of us – join us for an interesting journey in exploring and learning about ideas, practices, people and trends!

NetCamp is the first event in Romania aiming to explore the new business context and opportunities that we are facing within the internet landscape. My keynote will be called: The Internet Reality Check. I’ll post the powerpoint as soon as I’m back.

NetCamp

This context involves new applications, new consumer behaviors and expectations, new business opportunities and new infrastructure needs – a whole new set of variables opening a new paradigm.

TOPICS

The event will cover different principles related to internet, business development and marketing such as:
• User generated content
• The social web
• Communities
• New economic models
• Blogs and wikis
• New media
• Measurability – audience, traffic, return on investment
• Challenges & Issues
• Best Practice

UPDATE: Presentation Online:

Download File

Note: The word FRAM, as used in the presentation, is a term that was coined to me by my colleague Kris, and it means: FRiend spAM.

Note: Even though you can do great stuff with it, I’m no fan of PowerPoints because they make you stick to a structure too much. The keynote was 45 minutes, and a lot more has been said than listed in the presentation. I’ll publish the recording, or link to it, as soon as the NetCamp folks put it online :)

UPDATE 2: Video Impression and ‘Aftertalk’ are online at MicroMiel

 
11 Comments

Posted in Advertising, Marketing, Social Networks

 

Tarantino Guerrilla

03 Dec 2007

Although it might seem a bit horrific to some, it is the utter example of coolness to others: cinema lovers in Amsterdam got quite a scare when they saw a severed arm promoting a DVD laying in front of Tuschinski, one of the biggest local cinemas. In fact, movie lovers all over the Netherlands might find a bloody limb in front of their local cinema. The arms promote the DVD release of the latest Quentin Tarantino flick ‘Death Proof’ in which a severed limb or two can be expected. Nachos, anyone?

Tarantino DVD promo

Agency: New Message
Creatives: Lennart Wienecke, Hugo Rütter
Production/FX: UNREAL
Account: Catherine Dijkstra, Jan Has
Client: Stefan Agus, Roos Schregardus, Fulko Kuindersma (A-Film)

Thanks, Catherine

 
3 Comments

Posted in Advertising, Campaigns, Marketing

 

Consumers With A Voice

03 Dec 2007

I got this hilarious picture in my email (thanks Arns) which is a pretty cool example of what happens if you have a bad campaign and leave the window open for customer feedback. I mean seriously :) No driver likes it when cops are doing speed checks, and yes I know it is necessary but that is not the point in this discussion so put that thought aside for a second. In this example, the advertizer asks a question, and they give the consumer a large white space to answer that. No wonder some frustrated soul or practical joker gladly takes the opportunity to express his opinion. And then, yeah, this is what you get.

Donuts

Comes to show: never give your audience a box of rocks if you live in a glass house.

 
No Comments

Posted in Advertising, Campaigns, Humor, Marketing

 

Absolut PinkEye

03 Dec 2007

A while ago, I posted something about PinkEye, a supercool design agency. I went back to their site today to check out the new design and I stumbled upon these really classy things they did for Absolut. This is THE example of how a good team can add up to the image of a brand. Creative madness, coming up!

First stop: some beautiful monumental chrome chandeliers. The fiberglass guides the light from the ceiling to the tubetips.

Absolut PinkEye 1

Next stop: these life sized Absolut bottle shaped lightbulbs will brighten up your club/bar in a unique and very stylish way. A trendy and original way to integrate the brand in a loungy decor.

Absolut PinkEye 2

Lastly: with the theme of the Absolut bottle appearing and disappearing in a non-intrusive way, these rotating platters seem a random collection of sparkling glass sticks, until they hit your eye at exactly the right angle and you see the bottle shape form out of thin air.

Absolut PinkEye 3

If you haven’t done so already, check out the PinkEye website and give their catalog a go. These guys genuinely kick ass. If you have a brand that needs to be represented in a cool and unique way, no doubt this is the path to choose.

Link: PinkEye site
Thanks, Thomas

 
No Comments

Posted in Advertising, Design, Marketing

 

Optician

25 Nov 2007

Here’s a pretty keen approach for a DM for an optician. He wanted to attract clients he hadn’t seen in a long time. Due to deteriorating eye sight over the years, they’d probably be needing new eye glasses at that point. So, the agency created a sales letter in the form of an eye test chart. The optician explains at contacts that their current glasses probably aren’t strong enough anymore – eye sight can deteriorate even when wearing glasses. To demonstrate this, the characters in the letter gradually shrink to a size so small only people with perfect eye sight can read properly. People having difficulties reading those last sentences are invited by the optician for an eye test. The result was that 12% of the contacts scheduled an appointment for a test.

Copy at the bottom of the letter:
“Is it difficult for you to read these letters? If it is, than please drop by for a free eye test”

Agency: Proximity BBDO (Belgium)
Creative Director: Adriaan Van Looy
Art Director: Adriaan Van Looy
Copywriter: Wim Provoost
Production: Sofie Verschaeren

 
9 Comments

Posted in Advertising, Campaigns, Marketing

 

Nature Goes Wild

15 Nov 2007

Stunning 3D work for Orangina, not quite in the sense of the ‘happiness factory’ from Coca Cola, but (at least to me) a very competitve try to overtake it. Quote Todd Mueller, Creative Director/Co-founder, Psyop: “I guess it goes without saying that when you get the opportunity to spray Orangina all over the chest of a sexy bunny girl, you go for it. That was basically the motivation and creative charge throughout the production; raunchy naughty furriness. The agency FFL were amazing to work with and just kept pushing us to get furrier and naughtier. The production team at The Mill and Stink brought everything they had to the table and the results are phenomenal. Now that we are finished, it’s a bit sad to leave this crazy world behind. There’s so much more to find out about this forest and these sexy creatures.”

Orangina Naturally Juicy English version

Client: Orangina
Title: “Naturally Juicy”
Agency: FFL PARIS
Executive Creative Directors: Fred & Farid
Creatives: Michael Zonnenberg, Joseph Dubruque, Nicolas Lautier, Baptiste Clinet
Advertiser’s Supervisors: Hugues Pietrini, Marie-Laure Trichard
Producer: Robin Accard
Production Company: Stink / Psyop
Director: Psyop / Todd Mueller & Kylie Matulick
Executive Producers: Daniel Bergman, Sylvaine Mella
Producers: Richard Fenton, Mariya Shikher
Animation Director: Nicholas Weigel
Additional Design: David Chontos
Editing Company: Trim Editing
Editor: Paul Hardcastle
Post Production: The Mill
Producer: Stephen Venning
Telecine: Jamie Wilkinson
3D Producer: Pip Malone

 
1 Comment

Posted in Advertising, Campaigns, Marketing, Video

 

Save Paper, Save The Planet

15 Nov 2007

The Gold winner on the Londen International Awards for ‘ambient indoor’ is this installation for the WWF. It’s a pretty simple idea to have the southern american region being cut out of the paper dispenser and to see the nations turn black as more paper is being used. I like the concept a lot, and obviously others did too otherwise it wouldn’t have won a golden trophy. Makes you think about life and the world in general, while you are sitting in that sweet small room. The perfect place to ponder about good intentions.

WWF Paper

Agency: Saatchi & Saatchi, Copenhagen
Executive Creative Director: Simon Wooller
Copywriters: Silas Jansson, Cliff K. Holm
Art Directors: Silas Jansson, Cliff K. Holm

 
6 Comments

Posted in Advertising, Campaigns, Marketing

 
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