Cool Marketing Thoughts

In an era where everybody has an untameable urgency to show their skills, where people are looking for new ways to communicate one to another; Check out ClipCaster, the world’s first online Videoke concept (a blend of Video and Karaoke)! It offers you the opportunity to mix top quality sound and webcam images to create your unique, personalized music video! Perfect for a silly nightly activity, solo or with your friends. And… show the world You’re On. Send your recorded music videos to friends by e-mail, or as a personal online message. You may even become the star of the day, have your music video featured on the homepage (ask your friends to vote!) and reach an audience of millions!

This online innovation comes with courtesy of Pisang Ambon, the delicious banana drink that has been popular for more than 50 years. Research shows that the Pisang Ambon main fans – aged between 18 and 25 – are online for an average of 4 hours a day. Rather than develop a traditional campaign with classic advertising (to which they would be largely indifferent), ClipCaster represents a major step forward in the constantly developing world of new media, internet, and video. Pisang Ambon and ClipCaster will be putting performers in the spotlight from November 2007. The platform will be launched in 12 European countries: the Netherlands, France, Belgium, Luxembourg, Portugal, Denmark, Finland, Sweden, Norway, Estonia, Latvia, and Lithuania.

Agency: BrandBase, The Netherlands
Thanks, Etiënne