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Archive for the ‘General’ Category

Winters Aren’t Always Fun

15 Nov 2006

This campaign made me feel a little unhappy. I can’t add more to the copy than they’ve already written. I’ll think I’ll give some extra cents to the beggars I meet in the streets this winter so they can have a nice coffee somewhere or some hot soup… Sometimes life’s just unfair to some people… Copy: “We see the heartbreaking effects of poverty, homelessness, abuse and addiction every day. And most importantly, we see the people who desperately need support and compassion. For us it’s impossible to turn a blind eye to suffering. Last year in Canada, the Salvation Army served 2.5 million meals to the hungry, helped 10.000 people with addictions, and provided one third of all shelter beds each night. This Christmas, we ask you to open your eyes and your heart. And give. – SalvationArmy.ca – 1.800.SAL.ARMY – Give hope today”

There also a clip that’s part of this campaign. See it here.

Title: Invisible
Agency: ACLC Inc., Toronto
Client: Salvation Army
Copywriter: Steve Conover
Art Director: Howard Beauchamp
Creative Director: Tony Miller
Producer: Mark Siversky
Director: Christina Hodnet
Production Company: The Partners’ Film Company, Toronto
Editor: Jason Grebski, Flashand3rd, Toronto
Transfer: Notch, Toronto
Music: The Hive, Toronto
Audio: Wanted Studios, Toronto
Re-toucher: Steve Cribben

Thanks, Shannon

 

Update

13 Nov 2006

We’re merging the entire blognewschannel (inside google, inside microsoft etc) to a new host and I’ve been bending over the import of the old database to the new SQL. Sorry for the lack of updates, but it took quite a while to get it all done, and we’re still not even near finished…

I’ve also moved the archives and categories from the sidebar of this blog to the footer of every post. It was getting way too long, that sidebar. I’m still working on a decent display here as well.

I’ll be back in full force soon. Thanks for your patience.

 
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Nathan’s Screwed – Looking For Help

10 Nov 2006

Nathan Weinberg, the dude behind Inside Google and Inside Microsoft is in big, big, big troubles. His webhost Vizaweb had a catastrophic meltdown. Only one site hosted with them has so far posted about their success in migrating to a new host in the aftermath. Not much is known about the downtime, and whether Vizaweb will be back or not. All of you might now be saying “so what?” except for the fact that they hosted Nathan Weinberg’s entire Blog News Channel (a small dozen of blogs). I wrote over 300 posts for that network. Dammit. How can a host just disappear and not let anyone know about this?

All of his associated blogs are down, including InsideGoogle, InsideMicrosoft, and Jason’s AppleWatch blog. He has no backups. Right now he is in bad sorts as the blog is the only source of income for him and his wife, and if anyone can help he needs it right now.

“I need (a) money, if anyone is interested in donating (b) a job, if I can’t save the site, to start earning money and (c) free legal advice, if I can subpoena my data and sue these idiots.” -Nathan Weinberg

So if you have money to spare, a job for him to work his ass off at, know a way to restore a site in any capacity through the google cache, or can offer free legal advice please contact Nathan ASAP at montevino [AT] hotmail [DOT] com.

The man will be grateful. Incredibly grateful.

Digg the story! | thanks, Jason

 
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Martial Arts

25 Oct 2006

Hugo sent me this direct mail and guerrilla campaign made for National Geographic Channel in Lisbon. To promote a series of documentaries about the surprising Martial Arts, a press kit constituted by a brick, a black belt and a leaflet was sent to the press and media buyers with information about the series and the program schedule. The press kit challenges whoever opens it to try and break the brick, making that person feel like a true Martial Art Master.
For the consumer, several Street Campaigns were made:

  • Promoters were placed on strategic spots in the city of Lisbon. Each team of promoters was constituted by two fighters who trained with each other and by a third who distributed the flyers explaining the reason for that make-believe combat.
    The flyers also guided the people to the on-line quiz made by the Martial Arts Week sponsor, the Wilkinson brand.
  • About 150 black belts and flyers were placed in different supports throughout the city of Lisbon.
National Geographic 1

National Geographic 2

National Geographic 3

Brand: National Geographic Channel (NGC)
Title: Be a Master In Martial Arts
Agency: Torke Stunt | Torke Blog
Creative Director: André Rabanea
Art director: João Pereira
Copywriter: Gustavo Blanco

 
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Service Notice

05 Oct 2006

Something’s screwed up with the new blogads code. I’ll have it fixed tomorrow at noon. Sorry for any inconvenience.

Update 1: apparently blogads is sending a preformatted style with the ad that creates an extra < li > or < ul > which I can’t overwrite… email has been sent to blogads. Will be fixed asap!

Update 2: okay, after a few hours of messing with the code, at least the ad is now customized. I still have the list item and can’t overwrite it yet. Waiting for feedback from blogads to set it straight.

 
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Top Secret

28 Sep 2006

I know it’s been quiet here these last few days. There’s a few reasons for that. Right now I’ve been assigned the coolest job ever in the agency. I can’t tell you what I’m doing, but boy oh boy it’s the best thing I’ve ever had to do. When it’s finished, in a few days, I’ll maybe write about the project. It could also be that I have to wait for a press release and that I can only blog it after the official statement from i-merge, where I work.

I’ll get back to regular posting tomorrow, after a few hours of rest. Most of the work is done. Just some more tweaking and fine-tuning and it’s there :) I’ll definitely keep you posted on this one, because it’s really (x5) cool.

I’m an emotional wreck at the moment, but let’s not get into that in public. Work is going great, that’s a good thing. If the rest of my life would be nice enough to follow the trend, I’ll be a happy man. Hasta mañana.

 
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Stealth Fighter

20 Sep 2006

This morning I went to Brussels to go to a presentation at a customer of ours. I was a little early and I was waiting for Tom to pick me up at the central train station when I was approached by a slightly older man with white hair. He asked me directions to the building of the Red Cross. I didn’t know where it was, so I proposed him to go to a city map together and find out where he had to be. I noticed that every once in a while he brought his hand to his chest, a few inches above his heart, and he showed clear signs of tremendous pain coming from that area. I asked him if he was ok and then he told me the most impressive story I’ve ever heard. Normally he should be resting and ‘not moving’, because he got shot in Iraq, but he was in Brussels on a personal mission.

He said he’d been a soldier in Iraq, and showed me the metal tags he wore around his neck. He said he was a Stealth Fighter pilot, but was sent to Iraq to fly another type of plane because he had to deliver goods. Apparently, one way or the other, he got shot somewhere last week and was on his way home. The bullet normally would’ve hit him in the shoulder, but he was wearing a backpack and the bullet got diverted by an object he had put away in the small pockets attached to the girdle you wear the backpack with, so it ended up above his heart. He spoke South African and English and said he had a house in Cape Town, although he was in the US Air Force. He also said why he wanted to go to the building of the Red Cross. In Baghdad he and his buddies found a fifteen year old girl who spoke English fluently. She said she had been abducted by her father three years before and that she had been forced to stay in Iraq. They’ve turned over the girl to the Red Cross, and today she would be in Brussels. So, since he was here too he wanted to go visit her. One of the next few days the girl will be reunited with her mother.

The soldier also said he had to get to the Red Cross headquarters to pick up some money, so he could go home. Because the man obviously had a lot of pain (he showed me the wound, which was the first time ever I saw a bullet wound, and it looked really serious) I figured he wasn’t going to make it to the Red Cross building on foot, or that it would take him a really long time and a lot of pain. He had no money. So, I went to the cash machine and withdrew some money. Then I took him to a taxi, explained the driver where he had to take the man, paid in advance and went back to the meeting place where Tom in the meanwhile was steadily disturbing traffic. So, instead of donating to Greenpeace this year, this was my contribution to a better world. … And actually, I’m feeling quite satisfied. Good luck, stranger!

 
 

Road Safety

16 Sep 2006

Here’s some ads with prevention purposes. Public service ads against drinking and driving. I’ve received them a while ago by e-mail, but never got to blogging them. They stacked up and now I’ve got about 30 ads of which I don’t have credits, so please fill me in if you know who made them, then I can add it to the post. Here’s the first load. I’ll spread it out, so in the near future you’ll see some more.

Heineken D&D

Copy: “When you drink, your reaction time slows down. – Heineken – Don’t drink and drive.”

Red D&D

RED is a Belgian non-profit organisation. RED stands for: Responsibility, Experience, Defensive. Founded in 1994 by some people who were concerned with the number of accidents on the Belgian roads. RED’s members are youngsters, parents and grandparents.

Copy:
“Johnnie Walked. If you drive, you don’t drink.”
“RED, For more responsible driving”
“Visit www.red.be and find out more about the many road safety initiatives of the non-profit-making organisation RED.”

RoadCross D&D

RoadCross is a Swiss organisation for road safety and prevention. This ad ran in March 2006 and is presumably made by students of the Zürcher Hochschule Winterthur, where it’s displayed in the online magazine.

Copy: “Alcohol creates new realities. www.roadcross.ch [ad on roadcross]

Sécurité Routière

This ad is for the Sécurité Routière, the official road safety organisation of the French Republic.

Copy: “Belt up in the back.”