This campaign made me feel a little unhappy. I can’t add more to the copy than they’ve already written. I’ll think I’ll give some extra cents to the beggars I meet in the streets this winter so they can have a nice coffee somewhere or some hot soup… Sometimes life’s just unfair to some people… Copy: “We see the heartbreaking effects of poverty, homelessness, abuse and addiction every day. And most importantly, we see the people who desperately need support and compassion. For us it’s impossible to turn a blind eye to suffering. Last year in Canada, the Salvation Army served 2.5 million meals to the hungry, helped 10.000 people with addictions, and provided one third of all shelter beds each night. This Christmas, we ask you to open your eyes and your heart. And give. – SalvationArmy.ca – 1.800.SAL.ARMY – Give hope today”
There also a clip that’s part of this campaign. See it here.
Title: Invisible
Agency: ACLC Inc., Toronto
Client: Salvation Army
Copywriter: Steve Conover
Art Director: Howard Beauchamp
Creative Director: Tony Miller
Producer: Mark Siversky
Director: Christina Hodnet
Production Company: The Partners’ Film Company, Toronto
Editor: Jason Grebski, Flashand3rd, Toronto
Transfer: Notch, Toronto
Music: The Hive, Toronto
Audio: Wanted Studios, Toronto
Re-toucher: Steve Cribben
Thanks, Shannon