Every so often you’d see a really shocking campaign. Recently I blogged the PSA with the drowning kid, then before that there was the truly shocking simulation PSA with a kid that got ran over. Now it’s something from New Zealand where they’ve put the inside of a man into a blender. (Yeah, blenders are hot lately) Pretty confronting if you see it and very disgusting, even though the image itself looks pretty clean. I’m not sure this is the right approach. I also think the message is too well-hidden in the visual… I don’t know. I think it won’t be effective unless it’s placed above a urinal or a sink, some place where you can look at it for a while, because the message won’t get through in a glance.
Copy: – “The faster you go the bigger the mess.”
Agency: Clemenger BBDO
Via: Houtlust
michael d
November 22, 2006 at 5:19 am
women speed too don’t you know.
Coolz0r
November 22, 2006 at 6:48 am
Perhaps the blender ad should have a pink alternative then? ;-)
offline.pl » Im szybciej jedziesz…
November 28, 2006 at 9:16 pm
[...] - The faster you go the bigger the mess. Nowozelandzka reklama społeczna w wykonaniu agencji clemenger BBDO.Źródło: houtlust za coolz0r [...]