I have very mixed feelings when it comes to awareness-creating messages like the one below. I’ll be the last one to understate the importance of decent awareness campaigns, but there are some limits to the ‘where and hows’ when you run the campaign. If you look at the little kid in the water next to the ad, you’ll understand why I’m saying this. I think it can be quite traumatic for kids to play around in a pool when there’s a simulated drowned kid on the bottom of the pool. I think it’s frightening and very much beyond acceptable. Alerts for parents can be placed at the side of the pool as well, there’s no need to make it this spooky. It’s still better then stepping in your car after picking up your kids at school and seeing a poster placed face down on your windshield with the picture of a child that’s been run over, but still.
Via SeaSpace
albeenah
November 14, 2006 at 3:55 pm
Agreed! This and the kid smashed against the window…I really agree there…But on a funny note…perhaps the real kid is looking down at the kid in the picture and wondering how he can hold his breath for that long ;)
Coolz0r
November 14, 2006 at 5:15 pm
The problem then is: what if he tries to do it too? Kids tend to copy each other… and that would create the wrong message.
beyondmadisonavenue.com » Pool Rules Skewed (Go Ahead, Try To Say That Out Loud)
November 28, 2006 at 5:08 pm
[...] [Big thanks to coolz0r.] [...]
sarah
May 27, 2007 at 4:59 am
this is fucking stupid what if the other kid does it too!!
Tom Brown
October 28, 2007 at 6:26 pm
If you look at the depth of the water on the kid standing up apparently looking at the other chile, and the shadows he is producing, It’s quite easy to see that the kid “drowned” underwater is photoshoped in. Plus there is no direct sunlight on the kid underwater so he should not have shadows anyway. plus the standing kid is tiny and up to his knee in the water, so some part of the other child would be poking out a bit.