This concept isn’t new. I’ve blogged about similar guerrillas (here and here). It’s like this with so many concepts out there… if it’s funny and it seems to work, every brand seems to want to have a go at it. Anyway, the ads below are for Görtz and as mentioned they too play the mini-billboard card. In this particular case, men’s shoes are promoted next to boy’s shoes, obviously the kiddie shoes are displayed on the smaller signs. I’m still waiting for a concept that goes beyond the ‘father-son’ relationship. Surely there must be something specific you can do for ‘mother-daughter’ issues as well, and then we can put this concept back in the closet for a few years.
Agency: Springer & Jacoby, Germany
Client: Ludig Görtz GMBH, Hamburg, Germany
Site: goertz-shop.de
Via A/D Goodness