Hmm. I’ve seen this concept before. I even blogged about it. Somebody parked in the ‘me too avenue’, but with quite a good angle though, because it’s not really for a miniature town this time, but for a dad’s fashion and the junior’s, and the miniature billboards aren’t really thát miniature. Clever move from DDB for C&A, the clothing store. Belgian creativity. Delicious. Just like our waffles.
Client: C&A
Contacts: Catherine Louies, Ilse Van Rillaer
Agency: DDB
Account Team: Thierry van Baren, Sara Jacobi
Creative Director: Jean-Charles della Faille
Copywriter: Bertrand Gascard
Art Director: Julien Thiry, Jeroen Bostoen
Art Buyer: Fanny Brûlé (DDB Lille), Gisèle Kuperman
Graphic Designer: Isabelle De Vos
Photographer: Sébastien Gosset
Retouching: Isabelle De Vos, Wilfrid Morin
Media: Posters, POS