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Archive for May, 2006

Live Dot Com Road Show London

17 May 2006

So, I was sent to the Microsoft Windows Live Road Show in London by my future boss, and invited by Kris from MSN BeLux. Microsoft paid for the trip and took care of hotel reservation and any travel expenses I’d have to make. Pretty awesome. Although it hasn’t been that long since I saw Phil Holden at the last road show in Brussels, I was eager to know what he’s been up to these last few weeks. He also brought Koji Kato, the man who codes faster than his shadow and apparently the Group Program Manager at Windows Live. Phil ‘borrowed’ Koji to bring him to London and do some Gadgets demos to show us what they’ve got up their sleeves.

I went to London by Eurostar, for the first time in my life I travelled business class and it was pretty WAW. So much service, free food, free drinks… I had to stop myself from enjoying it too much on the way there, so I wouldn’t arrive drunk or sick or something like that. Something some other folks in the same coach clearly saw no problem in. ;)
Anyways… I arrived in London a small hour before it started at the Zero 101 building in Peter Street. I was quite surprised to find out what kind of neighborhood it was. Let’s say there was a lot of neon light behind the windows. But I wasn’t there for sightseeing. I went straight to the school (yup, in the same street as the neon ‘drive-in’ stores) where it was all happening.

I met Darren Straight and Robert Gale who got there a bit early to interview Phil Holden. Nice people and very nice to meet them, really. Robert had a cool accent. Just like the one you hear in the movies. :) Then Kris from MSN arrived and a bit later Pieter from Mess.be. The Belgian Side was complete.
I also met someone from LiveSide and asked how they got all this info so quickly. Seems they’re pretty networked, and that’s about it. I had hoped for a greater story, but nope. Then the session started and we all sat down and listened to Phil as he explained the status of Windows Live today.

What I remember: At this thime there are about 17 Live services, and if you include the previous marks that adds up to about 20. The day before the session, on May 15th, M6 went live. (Milestone 6) LiveMail (or M6) has an improved performance and has some subtle but effective UI tweaks. At this time there are between 3 and 4 million users, but they’re going to add more invites, so the user number can grow and they can adjust the service in scale.

The Live Messenger has about 8 million users, but Messenger 7 and 7.5 have about 210 million, so that needs some more work. I’m currently trying the beta and I like what I see. There’s still some work to be done, but it’s getting close to what I look for in a chat client. I kicked out Trillian. Let’s see where this brings me. Recent changes in the Messenger are: the shorter login time (from an average 45 secs to about 20 secs), and some smaller issues I forgot.

Main idea is that Live.com still needs to improve in performance. Within 2 months there’s going to be a large performance upgrade which would make things a lot more easier to use, and above all: faster. Another big main idea is that they need to enable a decent 1st run experience, so that first time users can find their way more easily and have less to worry about. Also scheduled in the category ‘real soon’.

What’s also pretty impressive is the plans they have for a “Share Setup” mode, where you can export your live.com settings (make it portable) and transfer it to other users so they can enjoy what you’ve been putting together. Incredibly handy if you’re the IT dude in the family and everybody keeps asking you how stuff works. Export, end questions, start fun. Easy as that. Close to this topic will be the appearance of sponsored pages where a news service or sports service introduces a sponsored page filled with content, like for example NBA or Sky. They would offer you a load of content, in exchange for that they’ll have some ads.

Last but not least in Phil’s intro was the demo of the new Live Local service where they’ve started to upgrade all footage with HQ images. In the US it’s already there, it’s going to be rolled out in the UK really soon, in the next few months the rest of Europe will follow. The images are waaaay clearer than those on Google’s Satellite view or Earth. Really. What I’ve seen was wicked to the third degree. I can’t wait to see that for Belgium. So closed-up (not street sight, but bird’s eye view) and so incredibly sharp. A subtle ‘wtf’ came out of some mouths while Phil showed some footage from the London Bridge. Amazing.

On a sidenote, but I don’t have the right URL yet, there’ll be a Greetings platform connected to Live.com and the Live Messenger which is linked to www.us.mypersonalexpression.com, I saw some footage from that. It’s nothing for me, but I can imagine it’ll be used a lot by most ‘regular’ Messenger users.

That concludes Phil’s first contribution. Then he introduced Koji Kato who showed us how to quickly make some gadgets for the Live.com dashboard. I’m not that good of a coder, but I could follow every step he did while creating gadgets ‘on the spot’. He showed off a page with a local map that had geotagged pictures on them. Kind of like Flickr has, but then with a Microsoft flavor. Koji created the page while we were watching, it only took him a couple of minutes to have the webpage ready. Nice moves.

Koji also showed off some nice code to search from within an app, but I don’t remember all of the context, so I’m not going to write more about it. If you’re into coding a little, check this out, I bet you can do some funky stuff with it as well. The coolest thing Koji pulled off was a custom search engine for his tablet PC which recognized his handwriting. Some simple coding, seconds of work for him and there it was. He wrote a few words, they were recognized immediately and then yielded search results. Selecting the words and moving them closer to the top of the field would change the priority of the keywords and caused the search results to change. Very nifty. I was really impressed.

Then it was back to Phil, after some food and drinks and some interviewing by the guys from heaven.fr, who organized this evening chat. Phil showed the Q&A of Live.com, which is currently still in limited beta. It’s a bit like Yahoo Answers, a community-based directory where you can post questions, answer questions from other people and vote on answers that have been posted by other users. In the Q&A you can tag your questions, and of course perform tag query searches. You can customize your experience in a ‘YourQ&A’ section, have a look at the Top Users and see how many kudos they’ve collected from the community, how many questions they’ve posted and answered… personal stats like that. Kudos cannot be traded for gift vouchers. We asked, but no, you can’t. I think they’ve got to add an incentive or something to motivate the participation of the users. It’s not so big yet, but imagine those millions of Messenger and Live Mail users joining in when it goes live … it has a huge potential.

Then came the top of the bill. The most revolutionary thing I’ve seen with Messenger for mobiles. Really, I was f*cking impressed. On his laptop, Phil logged in with account A, and on his mobile phone with account B. He initiated the Messenger, so far nothing new. Then he took a picture from the audience, and transferred it immediately through messenger to the account on the laptop. It took a few seconds (image size 25kb) and the image was transferred. He then recorded a voice clip on his mobile and that too was directly transferred. That takes away all the time you spend typing answers to your online buddies. You say it and send it. It can’t be easier than that. Video footage isn’t supported yet. A funny note: if you send a nudge from the laptop in the conversation with the phone, it vibrates :) heheheh.

Then the guys from heaven.fr introduced their piece of art. The AJaX RSS Hub (RSS Flux) which hasn’t got a real name yet and is supposed to be released officially somewhere after the summer. It’s a cool flexible RSS aggregator that fetches all the feeds you want it to fetch, but doesn’t capture the content. You can display the feed items by category, language or by site. I preview of how it works is live at xbox360daily.fr, but it’s not really how it looks. It’s more or less an integration of the concept. One thing Kevin Briody (who was also in Brussels the last time) noted was that Microsoft didn’t want to aggregate the full content because that might piss off some bloggers (he didn’t say it in those words, but that was what he meant) so instead the articles are links to the site they came from, which could generate more traffic for the bloggers.

The last notes were vague mentions of subdomain portals which would be launched after the summer and about gadgets for live.com that would have ‘random blogs’ and ‘community sites’ in them. Also that MSDN would become dev.live.com, which is going to be announced at TechEd if I recall it correctly. Windows Live News Groups is also somewhere in the pipeline, but again no release date has been set.

That concludes what I remember of the session. Afterwards we could have a little chat here and there and Phil proposed a lottery where 5 phones could be won by the participants of the event. Everybody wrote his name on a piece of paper and the lucky winners can expect a brand new ‘Messenger Phone’ like the one I wrote about in the previous write-up of the session in Brussels.

The session ended somewhere around 11.30 PM and Kris, Pieter and I took a cab to the hotel. We drank something in the trop cool Light Bar and then went to bed. I woke up the next morning at 8 AM, checked out walked around a bit on Picadilly, enjoying the morning buzz as London awoke. I took a cab to the station and got on the Eurostar back to Brussels. I had a great time. Nice of i-merge to send me there, even nicer of Kris to have me invited. Thanks. Honestly. :)

 

Back In Belgium

17 May 2006

Okay, I’m back in my homeland. The visit to London was great. I’ll write about that in my next and extended post.

Some of you might have seen some weird things happening with this blog. It merged to a new server and the server backup had been made last week. Luckily I backed up WordPress yesterday morning before I left. So when I got back I had to go to the wizzard and make him upload the .sql file to overwrite the previous backup.

I’d like to warn all WP bloggers. Your SQL interface in the MyPHPadmin only restores backup files until 2.048 kb. My file was 2.9Mb, so we had to upload every category and table separately. Just so you know you’ll probably have to deal with that as well if you host your own blog. WP Backup (the one that’s built-in) also doesn’t backup images. I have them in a different folder so for me it was no problem. But if you’re uploading the images within your template, you’ll have a serious problem when you restore your backup. You’ll have an imageless blog.

Everything’s back in order, I still need to re-assign categories to the posts of the last 7 days. I’ll also get to that today. Posting will resume very soon. I’m doing a write-up of the Live.com roadshow right now. Thanks for your patience, sorry for any comments that got lost, I tried to restore everything I had.

UPDATE: Some comments and trackbacks aren’t here yet. They’re still in the backup file, I’ll try to have it fixed tomorrow.

 
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Axe Car

16 May 2006

Heheh, this is a cool one I just saw on SeaSpace, again for Axe. Hilarious! I just love the way they keep coming up with stuff like this. Absolutely adorable.

Axe Steering Wheel Impression
 

3 More Axe Ads

16 May 2006

Some more Axe Ads for the collection I found recently. The ads aren’t new, but I hadn’t archived them yet, so… here are the latest 3 contributions:

Axe Effect 1

Axe Effect 2

Axe Effect 3

Thanx, Ben.

Previous Axe ads:
Axe Effect
A Few Cool Ads
Some More Axe Ads (1)
More Axe Ads
Some More Axe Ads (2)
Axe Ads
Axe Valentine Days
Axe Fantasy Mouse Skirt
For the Axe Archive

Axe Viral Sites:

Axe Fantasy
The Order Of The Serpentine
Lynx Archive (Clips & Wallpapers)
Axe/Lynx Click Game
Play With Me (Click To Tickle)
Axe GameKillers
Axe Spring Break Bootcamp

 

Ask For More

16 May 2006

Nice powerful visual for Pepsi. The tagline reads: “Ask For More” but it might have been as well: “Add Pepsi Here”.

Add Pepsi Here

via MarketingPost

 
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Daewoo Subway Ads

15 May 2006

This one is a bit older, because I’ve seen it before. Ben sent it to me because he thought it was funny and I agree. It’s not a new concept, I think it’s been done before but I’m not sure because I can’t think of examples in the automotive sector to compare it with. But it looks so obvious that I can’t believe no one ever thought of it. Has anyone seen similar examples for subways?

Daewoo Subway Ad

Thanx Ben !

 

Torture Museum Guerrilla

15 May 2006

These ads for the Torture Museum in Prague really leave nothing to the imagination, or do they? Medieval torture instruments from all parts of Europe can be found in this museum. Take the kids to show them how nice you actually are. You can find the museum at Praha 1, Mostecká 21 if you’re visiting Prague, and it’s a must-have-seen part of your trip to the Czech Republic. The ads are really blending in with the city scenery. Almost looks like the museum is sponsoring the public service messages, and that the local stores are promoting the museum as well. Really clever combination. This is a combo to remember for anyone that has to promote a torture museum.

Torture Museum Prague 1

Torture Museum Prague 2

via AdParade

 

Viral Video Problems

15 May 2006

An interesting fact has been pointed out by Geert Desager, Business Development Manager & Strategic Consultant at Tagora and blogger at Brandopia, who asked my humble opinion about a problem he’s facing while seeding a viral clip for their client. In fact there are two problems he’s facing. The first one is about being under fire from a community or its spokesman, the second one is about having the copyrights to a commercial, which kind of illustrates the entire problem you have with viral videos. How can any video host determine if the uploader of the clip has the copyrights and approval of the client? I’ve had the same problem when I was seeding clips myself for a specific company. The entire point for an ad agency to create a viral video is that other people are needed to make it viral. In the first place, that means you’ll have to make the content available to other people and by doing so offer them the possibility to spread the story. Consumer in control. Surely you’ll remember the 2.0 mantra…

As logically as it sounds, dumping a clip on a viral site is the next step after creating/shooting/editing it. And this is where the problems can start. In this example, being too open about the experiment has caused a small backfire from some websites towards the agency because the clip is obviously seeded as an intended viral campaign. What went wrong here?

The first problem Geert and Tagora (the agency he works for) had was that they got striked by VideoSift. Playing the devil’s advocate, I have to choose the side of VideoSift here, because the first rule of their posting guidelines says:

Please don’t self link. While you may see this site as a great way to promote a project you are working on, it would be bad for our content if everyone just put up videos of them and their friends doing random things. YouTube and GoogleVideo will let you do this already, if you think that the project you’ve put together is truly amazing and we must see it, please upload it there and email us. We’ll take a look at it and if we think it’s really great too, we’ll add it for you. If you skip this step your account will be deleted. Hey it’s harsh, but it’s harsh love.

So one lesson to learn here is to take a close look to the local policies of the site or community you’re submitting a video to. They make the rules, you’ll just have to follow them. This isn’t about owning the rights to the content, it’s about integrating yourself in a community. Indeed Dag is right when he says “This is your video, and you posted it to a community site where it’s against the rules to post your own stuff. It’s as simple as that.”

The only way to bypass this is to either know someone inside the community, or the be an undercover member who seeds lots of movies, also those unrelated to the agency you work for. Then when the day comes where you find yourself in the position in which you actually have to seed a movie, your existing reputation at that site or community will cover you. You just don’t have to link it to the project you’re working on, and just pretend it was one of the many things you’ve posted. Although this might sound weird, you’re most likely not going to get backfired from it because you’ve also actively contributed to the community or site, and have built up some credibility.

On the other hand, there’s the refusal of Revver which was based on ‘copyrights’:

Strange thing however at Revver , while trying to upload the video they replied to us to say that there were copyright issues. Incredible! We acquired all the rights for difusion of this video online on a global scale… so, I don’t see the problem. To be continued…

And this is really the same thing for sites like YouTube and others. If you seed the movie because it’s part of your strategy, how could you explain that you have the copyrights? The only reason to do so is to send an email or contact the site owner, stating you’ve been granted the rights to distribute the content you want to upload and share. You can’t upload anonymously, although it would fit in better to make it viral, because if a video site would follow a strict policy (which they don’t always do), the clip would be removed. On the other hand, if a viral is really good and has the potential elements of starting a life on it’s own, agency-related or not, it will take off. Probably the best thing to do when you start a viral campaign is to host the videos at the branded site and upload them with a cover identity – a user profile specifically created for this single campaign. If any problems should occur, you can still come clean afterwards.

Eventually Revver added the video file after having sent a standard email notification requesting more details about the work.

We have reviewed the video you recently uploaded to Revver, and while we would like nothing more than to make your submission available to our users, unfortunately we cannot yet do this as we are concerned that this submission may infringe a third party’s rights.

Under the Revver Terms of Use and Content Licensor Agreement, which you agreed to, you have a duty to ensure that material you submit to Revver does not infringe anyone else’s rights, including their copyrights. Of course, U.S. and international copyright law impose the same obligation on you.

While Revver is all about encouraging you to create new works by helping you to be rewarded for your creativity, it is essential that you respect the rights of other creators in turn. As a result, Revver has to take seriously any actual or suspected infringement of someone else’s copyrights. This does not necessarily mean that we are convinced that you have infringed, but we must err on the side of caution.

In light of our concerns, we ask you to provide us with sufficient assurances that your use of any such material is not infringing. [cut]

And this is what I appreciate the most. Revver sends you a notification when they have doubts. After providing sufficient details about the content and the fact you own the rights about it, they allow the clip to be featured on their site. This is something every video hosting service should do, and it makes seeding legally possible.