Cool Marketing Thoughts

McCann Erickson did a commercial for Staples which is called ‘The Wall’. The commercial is all about the easy solutions Staples offers to office people, and the setting is Ancient China. Hilarious commercial, dressed up with a funky themed microsite where you can play a game (help the emperor over the wall) or get some fortune cookies which you can send to a friend. There’s also a ‘behind the scenes’ section where you can see interviews with some people who’ve created the concept and (to me) the most funny thing was the pitch from Thierry Poiraud, the director. Check this out :)

Staples, The Wall | via Ad Blather

One word: Whoaaah !

The full experience just went live and it’s amazing. The graphics are awesome and there’s a wallpaper section, mp3 download and podcast/vodcast feed for every artist. You can see interviews with all musicians and check the biographies, which holds a short word about the remixers.

Represented remixed by:

The Presets for Sydney, Australia
Eric Roberson for New Jersey, USA
Ashley Beedle for London, UK
Latinsizer for Mexico City, Mexico
Wang Lei for Beijing, China
Lenny Kravitz for Miami, USA (original track)
Chromeo for Toronto, Canada
Little Louie Vega for NewYork, USA
Jazzanova for Berlin, Germany
Luny Tunes for Miami, USA
Nikko Patrelakis for Athens Greece

You just gotta see this. Experience AbsolutKravitz !

Puma is searching for 12 Germans who could become the brand’s global ambassadors to promote the world cup. The microsite on www.adoptagerman.com wants to “set the records straight with the ‘Sauerkraut’ and ‘Lederhosen’ stereotype of the worldcup hosts”.

“If selected, you will take charge of your own personal website (or blog). You’ll not only be able to keep the world up-to-date with your daily exploits in and around your home city, but you’ll also become one of the faces of your country – welcoming the millions of football fans to Germany.”

You’ll get paid to hang out at the best football parties, embark on your own European city tour, take your friends home with you – and, most importantly, offer your views to millions of fans around the planet.
Isn’t this the time to wish you were a German? :)

27 Days left to enter ! via Adverblog OpenSpace

Who’s the world’s best kisser? It could be you ! Choose your kisser and kissing strategy – then prepare for a battle of mouths. Challenge your friends to kiss off, and you could walk away with the coolest mouth on earth. Pucker up and go for it ! (ages 16+)

Kiss Off ! | via Adverblog

Axe came up with another pimped branded site with loads of regular goodies as wallpapers and screensavers. The mobile content hides some naughty SMS lingo, mobile wallpapers and ringtones and a screensaver. The TV section has 4 short commercials in it which you can send to your friends and there’s also a ‘games’ section where you can conclusively establish whether you are the king of cool or just a wannabe fool. Of course there’s a fantasy section featuring fantasy girls and fantasy fun. The Hot Stuff section gives you tips on how to cope with ‘lots of female attraction’ and alos offers some Axe polls. Every section has a nice babe to theme the link, as you will experience. Worth to browse.

Check out AxeFantasy (direct link), from the AxeFantasy.com website (if you need other settings).