McCann Erickson did a commercial for Staples which is called ‘The Wall’. The commercial is all about the easy solutions Staples offers to office people, and the setting is Ancient China. Hilarious commercial, dressed up with a funky themed microsite where you can play a game (help the emperor over the wall) or get some fortune cookies which you can send to a friend. There’s also a ‘behind the scenes’ section where you can see interviews with some people who’ve created the concept and (to me) the most funny thing was the pitch from Thierry Poiraud, the director. Check this out :)
Staples, The Wall | via Ad Blather