Seems like the McDo is starting to turn to the web with all options included. Check out the interactive website the Australians came up with. It has dozens of items linked up in a nicely animated flash environment.
The site is still running in a test phase, so not all information is present, but it seems it will become a rather impressive experience, especially for a large multinational like McDo. They’re turning to user experience and really, it seems to work.
A few side notes though, the floating atmosphere is pretty cool, all these different items in the background you can hover to activate… it’s quite entertaining but it’s bound to turn off ‘older’ web users. I know that if I show this to my dad he’ll get sick because everything is floating. Also the ’spacy’ background sounds are a bit over the edge. It’s not a ‘zen’ site, but the music makes it sound like it.
Next to the flash site is a static version, just for people like my dad. Like I said, things are running in beta, so it’s not all as it should be. But I must say it’s a great effort to catch up with the time and trends.
Things have been changing at McDonald’s. From our restaurants, to our company, to our food and now our website… we’re giving you more choices, surprises and something special for your inner child.
Check out the new McDonalds – via [Random Culture]
