Danielle Sacks was at 4th Saatchi & Saatchi Award for World Changing Ideas. Saatchi & Saatchi are handing over $50,000 in cash and $50,000 in marketing services to someone with an idea that has the “greatest world changing potential,” whether it be on an individual, societal or global scale. Judges were Baz Luhrmann, Lou Reed, Philip Glass, and a few other cerebral artists.
The winner this year is Peter Brewin and William Crawford’s idea. They’re two post-grad industrial design engineering students from London’s Royal College of Art who came up with a deployable hardened shelter intended for disaster relief for instance in case of tsunamis and hurricanes. Maybe they could ship a few thousand to Pakistan?
The idea is that anyone could transform transform the 500 lb sack made of a cement impregnated fabric bonded to the external surface of an inflatable plastic inner into a shelter that can last up to 10 years, and all of this within 40 minutes.
The idea isn’t new, it already came in second in the RCA Awards of 2004, still it’s pretty impressive.
Check out the ConcreteCanvas site. – via [Fast Company Now]