Cool Marketing Thoughts

A little while ago, I saw this guerrilla pop up on a few blogs, but then Ben sent it to me through email, which kind of made it easier because now I don’t have to go look anymore. Fits in here juuuust fine. Although the arm is misplaced and in fact needs to be on the other side of the trunk (it’s a physical mismatch, think about it), this still sets a great example of what you can expect from a great series like The Sopranos. Might be a little older already, but damn I like it a lot, and I just had to add it after the previous post, otherwise it’d be lying around againg for ages.

Erika Gonzalez created a few very good Sopranos ads. Really. I like the way she makes the viewer feel. It’s a very specific angle she works with. The dark colors, the typical Italian ingredients from scenery details… and the baby stuff. I love it.

Another gotta-have thing are these six wallpapers a fan made and put up on his blog. Also very nice work.

Pointer to Erika Gonzalez: Adverbox

These are images of a guerrilla marketing component from a campaign designed to gain public support in an effort to reduce the pollution released by particular powerplants in Chicago. The shape and text was created by power-washing filthy sidewalks using a large stencil form. What a cool idea. Sidewalks are usually very filthy and just the thought you could make your point by creating a clean spot instead of a dirty one is one to cherish. This is a form of non-destructive guerrilla marketing in it’s purest form. You’re actually making it better instead of worse. :) Nice !

Copy: “Chicago is plagued by air pollution. Don’t just lie there. Contact your alderman at 311.”
Credits: Jesse Freese – Columbia College Chicago
via AdsOfTheWorld

Matchbox is a cool brand. I remember I used to play with those cars when I was young and innocent and imagined entire movies cruising around through the garden, making engine noises while I was exploring the unknown. Way before Indiana Jones came along with his catchy tune, I was already the great adventurer. Matchbox had something that touched any boy. I could spend hours and hours glazing through the racks at the supermarket and I still have my most precious and undamaged cars (all three of them) on a shelve in my room, for old time’s sake. But enough of this whining. Here are some clever street ads for a wicked brand:

I still had these cool other ads (I think they’re print ads, could be billboard too) that roamed around the blogs a little while ago. I’ll add them to the archive because they make a statement too. You see, at the regular car shows, there’s always some hottie that shows the car, wrapping herself on the hood and smiling to the men that walk by. Men then think: if I buy this car, these girls will love me. Matchbox knows that. So they looked for some girls and popped them on the hood of the fancy Matchbox cars:

Street ads found on 24, credits to the students of the Miami Ad School, Europe

A little while ago I wrote about an awardwinning movie called Baby Baby that had been launched by Aides to raise awareness about AIDS. This year’s version targets the gay community and is even more stunning. It’s not hard to predict that this clip too will gather quite some awards.

See the clip at ‘boards

Agency: TBWA Paris
Creatives: Erik Vervroegen/Veronique Sels/Eve Roussou
Agency Producer: Christine Bouffort
Production Company: Wanda
Producer: Claude Fayolle
Director: Wilfrid Brimo
Post-Production House: Mikros Image
Editor (&Co.): Geoffroy Barbet Massin
Animator: Geoffroy Barbet Massin, Morgan Sagel, Michael Nauzin, Marie Honold, Alexandre Sauthier, Nicolas Cazaux, Raida Mechiri
Special Effects/Processes: Maya
Music: “Sugar Baby Love” By The Rubbet’s

The campaign was launched on April 26th, I wanted to blog it earlier but I got sick, but now I’m better, so I’ll wrestle myself through all the new ad stuff.

Thanks, Marc

While I was working at i-merge they created the very first ad for the e-paper version of ‘De Tijd’ which is sort of the equivalent for the Financial Times in Flanders. The electronical reader allows the ad to be time-sensitive, which means that in the morning there can be an ad for coffee and in the evening that same ad space could be used for an ad about a restaurant. That’s a very flexible way of advertising.

The image above shows the front page of the newspaper, and next to it is the ad for Rabobank. Copy:”2002, Rabobank.be releases the bank without paper.”
Very clever from the creatives, because it shows the readers how progressive Rabobank.be actually is. After all, 4 years after the launch of a paperless bank (internet banking only), there’s now a paperless paper. The experiment with the e-reader is the first of this kind in Belgium, on the other side of the ocean, the NYTimes is testing this out too. The trees will be happy, because this is a very pro-nature development.

Tech: The digital paper is called E-Ink, can be read in sunlight and doesn’t need additional light (as a regular screen). The paper is charged with data electronically and then displays (browsably) what has been charged. The device is the Iliad e-reader (prototype) from Philips.

You can find more info on the Iliad in this .pdf (3.25Mb), the first few pages are in Dutch, but if you scroll through, you’ll find everything you need to know.