A little while ago I wrote about an awardwinning movie called Baby Baby that had been launched by Aides to raise awareness about AIDS. This year’s version targets the gay community and is even more stunning. It’s not hard to predict that this clip too will gather quite some awards.
Agency: TBWA Paris
Creatives: Erik Vervroegen/Veronique Sels/Eve Roussou
Agency Producer: Christine Bouffort
Production Company: Wanda
Producer: Claude Fayolle
Director: Wilfrid Brimo
Post-Production House: Mikros Image
Editor (&Co.): Geoffroy Barbet Massin
Animator: Geoffroy Barbet Massin, Morgan Sagel, Michael Nauzin, Marie Honold, Alexandre Sauthier, Nicolas Cazaux, Raida Mechiri
Special Effects/Processes: Maya
Music: “Sugar Baby Love” By The Rubbet’s
The campaign was launched on April 26th, I wanted to blog it earlier but I got sick, but now I’m better, so I’ll wrestle myself through all the new ad stuff.