RSS
 

Archive for the ‘2.0 +’ Category

Moo

20 Sep 2006

Okay this is pretty wicked. Moo is a printing service which is also connected to Flickr. They make small cards of the pictures you select from your sets, then you can add about 6 lines of text on the back of the card. So, what they do is offer you a nice and unique way to promote yourself, your blog of your Flickr account, by using the best images you personally picked and edited in the cropping zone. Awesome. Best part is: first 10.000 Flickr Pro users can have a go for free! Try it fast, before the rest of the world finds out about it!

Moo

Pro Flickr users can try out a set of 10 cards for free (if they’re part of the first 10.000), otherwise it’s going to cost you $ 19.99 for 100 cards.

Go to Moo! | via zog

 
1 Comment

Posted in 2.0 +, Gadgets & Digital Toys, Tools

 

Custom Levi’s Ads

19 Sep 2006

Levi’s jumps on the bandwagon of consumer generated media, making their latest funny commercial editable and available for users to play with. Pretty cool. You can upload a picture of yourself, the automatic face recognition will cut out your face, which you can fine-tune and upgrade with a funky haircut. During the clip, they’ve added ‘editable’ spots where users can type their own text, creating a simple little dialog. Apart from the “view, share, send to friend” options, they’ve also added a “blog this” feature, which shows how much they want this thing to go viral. That’s not a bad sign, they’re just being ‘up to date’. The created ad goes into the public gallery and on a detailed page you can see who’s been viewing it. If three more friends view your video, you get free shipping at Levistore.com for orders over $75. Steady mix of the available techniques, I think. You can also upload a picture for the villain and the babe.
Not bad, just a pity it takes so long to load.

Go Make Your Own | via G-Marketing

 
No Comments

Posted in 2.0 +, Advertising, Campaigns, Marketing

 

Splice Music Community

08 Sep 2006

Splice is an online music publishing community that uses the Creative Commons license to encourage users to share their creations. Randy from KBCafe interviewed Wendell Davis III, who is at the heart of it all. In the interview, Wendell talks about what Splice is, and where he thinks it’ll be going. If you’re into music, this is where you can participate!

If you can imagine something like Apple’s GarageBand, but as a web-based application wrapped in a social network (sprinkled with a hearty dash of Creative Commons licensing), you essentially arrive at the genesis of Splice. In essence, we have built a music-focused mashup community, a place where users can create songs that anyone can remix, and sounds that anyone can use. The primary difference between what we are doing and everything that has come before it is that the mixing tools are built-in, and the community is self-contained.

Plans for the near future include the upcoming public API, which will allow users to develop their own plug-ins and custom features for Splice. According to Wendell, that’s something that he feels will open it up to markets they haven’t even considered applicable yet.

Splice

Read the entire interview | Check out Splice

 
No Comments

Posted in 2.0 +, Social Networks

 

Lonelygirl15, Hollywood Takes On YouTube

08 Sep 2006

Lonelygirl15 the home-schooled 16-year-old emo girl that’s been pouring her heart out in front of her video camera in her bedroom has pretty much been de-masked. Since May she’s been posting clips to YouTube and has built up a large army of fans. “Bree”, as she calls herself, has become a phenomenon and the discussion of whether or not she’s the tool of some giant marketing machine has been quite an active one on many blogs and in many communities.

Lonelygirl15

According to an article in the LA Times, the mystery behind LonelyGirl15 is starting to unravel:

No one has publicly come forward to lay claim to her work, but she is starting to look as connected in Hollywood as any starlet. Three lonelygirl15-obsessed amateur Web sleuths set up a sting using tracking software that appears to show that e-mails sent from a lonelygirl15 account came from inside the offices of the Beverly Hills-based talent agency Creative Artists Agency. [...]

evidence that lonelygirl15 is not who she claims to be: a copyright for the name obtained by an Encino lawyer, and a plot line that, leading speculation suggests, will turn out to be the lead-in to a horror movie’s marketing campaign [...]

Indeed, if a commercial project does result, lonelygirl15 may prove to be a model of how to harness a groundswell created on seemingly populist, user-driven websites such as YouTube and MySpace.

Read it all on the LA Times | Lonelygirl15.com | Thanks, Jesse

 
7 Comments

Posted in 2.0 +, Marketing, Social Networks

 

Viral Marketing At Its Best

25 Aug 2006

The GoViral presentation from Claus Moseholm at Cannes 2006, now available in a viral format: a 30-minute video stuffed with examples.

- What to expect from viral marketing?
- Comparing viral marketing to other forms of online advertising.
- How to seed for optimal effect?
- How to build a successful viral?
- The benefits of spoofs.
- The importancy of conversations.
- Looking back: what did you accomplish?

From GoViral via DutchCowboys

 
3 Comments

Posted in 2.0 +, Advertising, Marketing, Video

 

MobiCamp

24 Aug 2006

MobiCamp is like BarCamp or FooCamp or CaseCamp, but then for the mobile industry and people who’re interested in mobile solutions. MobiCamp is a no-holds-barred school of mobile thought—and one you can’t buy your way into. Intelligent, forward thinking is your only currency. That said, and in the interest of fairness, there are 3 simple Rules of MobiCamp you need to follow:

MobiCamp
  1. You are not speaking at an official CTIA event.
  2. Your presentation is eloquent and relevant to the future of mobile. It focuses on new ideas. It outlines solutions, even if it’s inspired by problems.
  3. You speak for no more than 10 minutes, and are prepared to answer up to 5 minutes of impromptu questions.

Leave behind the approved corporate messages. MobiCamp is where you’ll hear things that need to be said from voices that need to be heard. It’s where you’ll be enlightened by new ideas and inspired by creative thinkers. It’s the stuff we need, but these days so rarely find, at our industry gatherings.

Rather than be subjected to the same old PowerPoint presentations with tired stats and uninteresting samples of “mobile snacks,” come share your stories and your vision with others who will help you shape the future of mobile.

MobiCamp is a community-generated mashup. If you’ve got something to contribute, you can decide how it fits into the agenda. MobiCamp’s US thing is on Sept. 11th 2006 from 7PM to 10PM, 111 South Grand Avenue, Los Angeles, California. And hopefully it’ll find its path to Europe as well.
(Can we integrate it in ‘our’ next BarCamp, Peter?)

Check out the MobiCamp site

 
No Comments

Posted in 2.0 +, Mobile & VoIP, Social Networks, Technology

 

Bubble Or Not?

11 Aug 2006

Interesting thing in TechCrunch’s feed: a video discussion about the question whether there is a 2.0 bubble or not. They’ve put in on Photobucket, which is very 2.0 on itself. Tune in to this if you care.

About the 24-minute video:

A couple of weeks ago Michael Arrington got together with a number of startup CEOs and executives to video a discussion about Web 2.0. Participating in the discussion were Aaron Cohen (Bolt), Scott Milener and Steven Lurie (Browster), Keith Teare (edgeio), Steven Marder (Eurekster), Joe Kraus (JotSpot), Jeremy Verba (Piczo), Auren Hoffman (Rapleaf), Chris Alden (Rojo), Gautam Godhwani (Simply Hired), Jonathan Abrams (Socializr), David Sifry (Technorati), Matt Sanchez (Video Egg) and Michael Tanne (Wink).

The topics discussed included:

  1. What is Web 2.0?
  2. Are we in a bubble?
  3. What are the business models that will work on the web today?
  4. What is the role of publishers in a user generated world?
  5. How important and how big is the early adopter crowd?

Discussion on TechCrunch

 
No Comments

Posted in 2.0 +, Video

 

Bad Idea

03 Aug 2006

Consumer-generated stupidity all around in this web 2.0 era. This example isn’t going to add more value to that fact. But seriously: ‘I Humped Your Hummer’ is uncategorizably stupid. I can’t imagine people actually would spend time to go around and hump a car like a horny dog who rides everything that’s suited. On the one hand it’s pathetic. On the other hand, it’s actually so pathetic that it becomes sadly funny. Maybe even slightly humorous for a few seconds. Ah well. Another project that’s doomed to disappear when the hype is over. Better enjoy it while it lasts.

I Humped Your Hummer

Check out ihumpedyourhummer.com

PS: How come there’s no videos of furious Hummer owners that caught the pranksters? Nobody ever got caught? Weird.

 
1 Comment

Posted in 2.0 +, Humor, Video

 
« Older Entries
Newer Entries »