Levi’s jumps on the bandwagon of consumer generated media, making their latest funny commercial editable and available for users to play with. Pretty cool. You can upload a picture of yourself, the automatic face recognition will cut out your face, which you can fine-tune and upgrade with a funky haircut. During the clip, they’ve added ‘editable’ spots where users can type their own text, creating a simple little dialog. Apart from the “view, share, send to friend” options, they’ve also added a “blog this” feature, which shows how much they want this thing to go viral. That’s not a bad sign, they’re just being ‘up to date’. The created ad goes into the public gallery and on a detailed page you can see who’s been viewing it. If three more friends view your video, you get free shipping at Levistore.com for orders over $75. Steady mix of the available techniques, I think. You can also upload a picture for the villain and the babe.
Not bad, just a pity it takes so long to load.
Go Make Your Own | via G-Marketing