The GoViral presentation from Claus Moseholm at Cannes 2006, now available in a viral format: a 30-minute video stuffed with examples.
- What to expect from viral marketing?
- Comparing viral marketing to other forms of online advertising.
- How to seed for optimal effect?
- How to build a successful viral?
- The benefits of spoofs.
- The importancy of conversations.
- Looking back: what did you accomplish?
From GoViral via DutchCowboys
Arthur Davies
August 25, 2006 at 2:01 pm
simply delightful!
I always knew that nipple guy was going to be a hit!
as soon as I saw him,
I mean.. ow can a human go through life with such a bizzare deformaty without someone wanting t gain benifiy from his freakish appearence?
lovely. I especially liked the record playing bit!
I bet he made love to that lady in the lift?
anyone know?
E-commerce, Webmarketing & Culture Web :: Blog Imazine » Blog Archive » Viral Movie about Viral Marketing
August 25, 2006 at 5:51 pm
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Arnold Seefeld
August 27, 2006 at 3:15 pm
The Frisk clip is indeed funny. But unfortunately GoViral don’t comment on the achieved sales upolifts or the targeted changes/improvements of the brand equity. Maybe they weren’t allowed to do so (that happens a lot), but still it would be great to know something about it. At the end, having a successfull viral campaign means, that the financial results do the proof, not just the spread you achieved…