If there’s one thing I really really hate, then it’s the fact that when I open the fridge, that one piece of wonderful yummy pie I saved yesterday is tasting like the cheese or chicken that’s been stored next to it and yes I know, you can put these things in dedicated boxes but I’m either too lame to do it, or I don’t have those boxes within reach when I have to store the stuff. And… apparently some refrigerator company came up with a solution. And an ad agency made some nice visuals to promote these wonderful product benefits. No more chicken-pie with cheesy strawberries!
Advertising Agency: DDB, Paris, France
Creative Directors: Sylvain Thirache, Alexandre Hervé
Head of Art: Sophie Mégrous
Art Director: Martin Darfeuille
Copywriter: Edouard Pérarnaud
Via: AdsOfTheWorld
Dean
June 1, 2007 at 12:27 am
I don’t know if the rabbit-cheese would work so well in the US since not that many folks have rabbit in their fridge (or even their lifetime), but they’re all rather genius. I especially like the fish-pear.
Imke Dielen
June 5, 2007 at 10:16 am
nice visuals indeed!!!
Criterion » Archivo del weblog » Brandt “Mixed Flavors”
June 7, 2007 at 12:05 pm
[...] de DDB Paris [fr] se han lucido. La estética cartoon me puede! Las tres piezas las podéis ver en Coolz0r [en]. Esta entrada fue publicada el Jueves, 7 de Junio de 2007 a las 12:02 pm y está [...]