Cool Marketing Thoughts

Just recently, I felt being left in the cold because I wanted to browse through a portfolio of a website that apparently was under construction. Seth Godin calls it a classic example of ‘the shoemaker’s children’. This tale goes as follows: there was a shoemaker who was very well known for the very good work he delivered, and he was always somewhere out of town to help out some clients. If he wasn’t on a trip, he would be making shoes for his shop. He was so busy making shoes that eventually, his own kids would have to go barefoot because their father had no time to make them shoes. Bring this back to the website I wrote about earlier, you might assume that they are so busy making websites and doing work for other people that this company doesn’t have time to make it to their own deadline and release the site on the promised day. I got pointed to another site from a company that works in the same sector -Advertising and Communication- Well, as much as I agree with Seth when he says this is a classic problem, here is a very good way to give your kids the shoes they need, even if the shoes aren’t perfect. Click here (or on the picture below) to see what to do!

See? this is what I mean. Even if your site isn’t online, there’s a dozen of ways to keep possible clients entertained and amused. I also love the fact they’ve put a link online to the portfolio in their old site. At least you’d still have the chance to go through their delivered work. This is simply great. I’m subscribed to the RSS to see more videoblogging from them and I have to say: these guys know how to get an audience stuck to their screen and begging for more.

Thanks, Michael