There’s a company in Antwerp that is called ‘The Communication Company’. With a name like that you might expect some experts in the field, and a loaded site with a portfolio that goes from here to Vladivostok. It’s been 10 days already since I’m trying to reach that site to look up a few things, but all I get is this message:
Now, I’m not trying to nag about it, but if you’re a communication company (can you be any more vague?) aren’t you supposed to communicate? For a company that has an office in The Netherlands and one in Belgium, the least you can do is have a designer spend one hour to create an index to make it seem like you’re actually working on the site. Today is the 10th of January. The site was supposed to be online on the first. I understand possible delays due to Christmas/New Year holidays and so on, but then they should’ve set the launch date on February 1st. Now what happens here is I get the impression they won’t even make it to their own deadlines. What guarantees me they’ll make it to the deadline a customer will set?
The copy on their site isn’t really reassuring either. If I translate it, it reads:
“No dog came to our website anymore (which means ‘no one’), so a new one is being made. Online 01/01/2007″
If they can’t even manage to get their own site to be attractive, how can I be sure they’ll make the assignment they get an eyecatcher to stand out of competitors?
Sentinel
January 10, 2007 at 8:01 pm
Or they must have been thinking let’s wait untill some great bloggers notice this, create massive viral communication about our new company, and post a follow later on,.. (wishful thinking)
David
January 11, 2007 at 8:32 pm
You see this stuff a lot, and yes I agree, it doesn’t speak for the company.you would expect at least an update page where they set a new date or announce a delay. Lol @ TCC, the name indeed is as vague as possible. :)
KE Liew
January 12, 2007 at 12:03 am
They don’t need a website to bring in business. Neither do they need a website to show their true potential. ;)
Exceptions exist of course.
Coolz0r
January 12, 2007 at 12:19 am
KE, no, true, they don’t. But if you have a website and you’re ‘a communcation company’… you should know image is an essential issue. Perception is half the message.
Adrian
January 12, 2007 at 12:27 pm
The ‘no dog’ thing is actually a pun as TCC used to have a dog in their logo. I think this hints at a complete restyle/rebrand.
» The Site Is Not Finished - Coolz0r - Marketing Thoughts
January 12, 2007 at 8:34 pm
[...] Even if your site isn’t online, there’s a dozen of ways to keep possible clients entertained and amused. I also love the fact they’ve put a link online to the portfolio in their old site. At least you’d still have the chance to go through their delivered work. This is simply great. I’m subscribed to the RSS to see more videoblogging from them and I have to say: these guys know how to get an audience stuck to their screen and begging for more. [...]