Cool Marketing Thoughts

Last year they had Freddy the hamster over at i-merge which they used as an interactive greeting card (read more about that little rodent here) but this year they mashed up the Times Person Of The Year thingy and made that into a DIY tool. Kinda funny to try it out and really cute to surprize your co-workers or friends. All you have to do is upload a picture (or take a snapshot with your webcam) and you get a return page that features your photo on the Times cover. Here’s an example of how that looks like:

You can get yours on personoftheyear.be

One thing I miss, without nagging on the concept, is the fact that the word ‘You’ can’t be replaced by a name. That would have made the end result a lot better, especially if you want to surprize someone. But now it looks exact like the Times cover, and I think that was the main idea. Still… it would’ve been super swell.