Freddy The Hamster

29 Dec 2005

Freddy The Hamster is the main character of i-Merge’s interactive X-Mas greeting, in true interactive standards delivered seriously overdue. Deadlines? Where? :)

What is this hamster-thing about? Well, seems that Freddy, your typical lazy rodent, sleeps a lot. Whenever you SMS (text) ‘wake up freddy’ to 3354 (in Belgium, that is) you can activate the hamster. Sending the SMS will cost you €1, the profits gained will be donated to charity – in this case ‘vredeseilanden‘, an NGO specialized in delivering Food Security in the third world. For a good cause and a laugh, please activate Freddy.
Just make sure the PETA or GAIA don’t catch up on you for mistreating the poor rodent.

There’s a hamster-cam, some hamster-pics, and an office for sale on eBay.


Question : they sell the Xmas statues on eBay for one Euro, and the Nokia is in the picture too, does that mean I can buy the Nokia for one euro? Sweet :)

Also, totally off topic, while linking to GAIA, I noticed they offer a site with or without frames. Ummm ? Isn’t it supposed to be Flash or HTML? What kind of modernistic design heroes are behind this site? Asking people to use the frameless site if your resolution is 640 x 480 px is soooo 1997.

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Posted by Miel Van Opstal in Advertising, Campaigns, Interactive, Marketing


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  1. » DIY Person Of The Year - Coolz0r - Marketing Thoughts

    December 28, 2006 at 12:27 pm

    [...] Last year they had Freddy the hamster over at i-merge which they used as an interactive greeting card (read more about that little rodent here) but this year they mashed up the Times Person Of The Year thingy and made that into a DIY tool. Kinda funny to try it out and really cute to surprize your co-workers or friends. All you have to do is upload a picture (or take a snapshot with your webcam) and you get a return page that features your photo in the Times cover. Here’s an example of how that looks like. [...]