Cool Marketing Thoughts

I sent around these ads at i-merge, the agency I used to work for, because at that time they really added to the creativity issue we were dealing with. We’ve used the concept in a different context (I blogged about it here) and I really wanted these for keepers. Back then I didn’t have the credits, but luckily they were added to AdsOfTheWorld with the right attributions, so, here we are. I really like this concept because it illustrates the accessibility issue we have with the internet every once in a while. When there’s no connection, we all feel left in the dark and unable to access the information that’s ‘out there’. Sometimes that is really frustrating. It’s a big pro for books. They’re always there, information is always within reach. It’s just harder to search through it, but the creatives who came up with this found a really interesting angle of approach and I like that.

Agency: Team/Y&R Dubai
Art Director: Rupert Allcocok
Copywriter: James Wareham
Photographer: Adam Browning-Hill