Cool Marketing Thoughts

Following on the previous “Negra y Criminal” post from last month come these three cool ads for the same book store. Also made by the JWT agency from Barcelona, the ads evoke the same kind of emotions and atmosphere. I really like the approach and the way innocent stories are being pictured with a seriously deranged twist. The artwork is quite creative and the quality of it is outstanding. I hope bookshops in Belgium will turn to this kind of amusing artertainment soon. I bet it’ll help a lot to increase the amount of people that will start reading more, or… start reading all together. One thing the internet took away from me is the time to sit aside, put life on hold and enjoy a good book (a non-work related one). I used to read so much, but now I rarely find time for it. The power of imagination and fantasy is heavily underestimated, and I miss those moments. I think I’ll go buy myself some books to read when I’m stuck in some airport or flying somewhere.

Copy:
Intruders Not Welcome
The Crime & Detective Bookshop
www.negraycriminal.com

Titles:
First ad: The Old Man And The Sea
Second ad: Little Women
Third ad: Juggler

Agency: JWT, Barcelona, Spain
Creative Director: Jaime Chavarri
Art director: Napi Rivera
Photographer: Garigosa Studio
Via: AdsOfTheWorld