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Negra y Criminal Bookshop

03 Nov 2006

I totally like these ads for “The Crime & Detective Bookshop”. The way the characters are pictured makes it all seem so ‘doom and dark’, whilst at the same time some elements in the ad are so disarmingly charming. The atmosphere these ads evoke is exactly what expect from a store that specializes in this genre of novels. More of these, please :) and I also wish there was a bookstore in my neighborhood that breathes this sort of sphere. Then I’d spend more time there. Every store in my town is so clinically lighted and totally not pleasant to stay at. It feels like a warehouse instead of a grocery store. That should change.

Copy:
The Crime & Detective Bookshop
The Criminal kind only
It’s a matter of respect.
www.negraycriminal.com

Titles:
First ad: Caperucita
Second ad: Bogart
Third ad: Indio

Agency: JWT
Creative Director: Oscar Alcaraz
Art director: Napi Rivera, Marti Pujolas
Copywriter: Oscar Alcaraz, Marc Torrell
Photographer: Pep Avila
Via: AdsOfTheWorld

 
1 Comment

Posted by Miel Van Opstal in Advertising, Campaigns, Marketing

 

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  1. » Negra y Criminal (2) - Coolz0r - Marketing Thoughts

    December 23, 2006 at 11:00 pm

    [...] Following on the previous “Negra y Criminal” post from last month come these three cool ads for the same book store. [...]